Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Jaksot(469)

How to Thrive in Chaos: Revenue vs. Profit Strategies for Volatile Markets

How to Thrive in Chaos: Revenue vs. Profit Strategies for Volatile Markets

Running a craft brewery today isn’t easy—markets are unpredictable, costs are rising, and competition is fierce. The real question is, how do you not just survive, but thrive in all this chaos?Join us...

5 Marras 202527min

Beer Excise Tax Across the Country: Tax Obligations When Selling Interstate

Beer Excise Tax Across the Country: Tax Obligations When Selling Interstate

For better or worse, the U.S. beer market is built on top of a sea of excise taxes, which every successful and compliant brewer must learn to navigate. As your brewery grows and enters more state mark...

3 Marras 202554min

Sell Smarter, Not Harder: How to Drive Growth Without a Traditional Sales Team

Sell Smarter, Not Harder: How to Drive Growth Without a Traditional Sales Team

Hiring a whole sales team isn’t always realistic, but that doesn’t mean your growth has to stall. This session explores how independent beverage brands can scale sales using lean, digital-first strate...

1 Marras 20251h

What to Know Before You Buy or Sell a Brewery

What to Know Before You Buy or Sell a Brewery

There’s a lot of consolidation in the brewing industry right now. And, there are a lot of people looking to make an exit. We tell clients that, right now, it’s probably cheaper to buy a brewery than t...

29 Loka 202556min

What the Hemp? Adding THC Beverages to the Menu

What the Hemp? Adding THC Beverages to the Menu

In this session we will dive into the world of hemp beverages, exploring the state of the industry, market trends, technical details, and, most importantly, giving you ample time to ask questions! Top...

27 Loka 202528min

Destructive Forces on Stainless Steel Explained

Destructive Forces on Stainless Steel Explained

This presentation explains the various scenarios in which stainless steel equipment can be damaged and how to avoid damaging the equipment by understanding the cause effects. We will also discuss vari...

25 Loka 202545min

Crafting Talent on a Pint Sized Budget

Crafting Talent on a Pint Sized Budget

In an industry driven by grassroots grit, passion, and what at times feels like flying by the seat of your pants, professional development often takes a backseat to production schedules and tight budg...

22 Loka 20251h 1min

Intentional Growth: How to Expand Without Losing Control

Intentional Growth: How to Expand Without Losing Control

In today’s challenging beverage landscape, most breweries aren’t chasing overnight success as the next big regional or national player. Instead, growth comes from intentional moves that fit the busine...

18 Loka 20251h 4min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-sisalto-kuntoon
rss-rahamania
ostan-asuntoja-podcast
rahapuhetta
herrasmieshakkerit
sijoituspodi
rss-karon-grilli
leadcast
asuntoasiaa-paivakirjat
rss-lahtijat
rss-startup-ministerio
rss-paasipodi
rss-yrittajan-mindset
rss-draivi
pomojen-suusta
rss-valaistumisia-tyoelamasta