Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

In today’s fragmented marketing landscape, the importance of collaboration has never been more relevant.


Some of the best results come from an integrated marketing strategy that utilizes multiple channels and touchpoints to convey a cohesive message. We’ve found that those results can also be amplified by working together with other similar businesses within a local market. No one person or organization can do this alone — it takes collaboration between teams.


During our presentation, we intend to show how breweries, an app, and marketing team work together to execute a Craft Beer Challenge campaign that drives meaningful results for all the breweries involved. This conversation features: Aubrey Perry (Crackem) Chris Overlay (Get Hoptimized) Chris Rock (RockPit Brewing & Distilling) Duane Morin (Toll Road Brewing Company) Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

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Keeping Your Beer Garden Safe

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CBP Stories - Becoming a Teacher of the Craft with Jon Hughes (UC Davis)

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Status Woe: Finding Joy through Setting Boundaries as an Underestimated Leader in Craft Beer

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7 Huhti 20221h 1min

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Please join us for a conversation with Lana Svitankova. Lana is an ambassador of Varvar Brewery (Kyiv, Ukraine), a writer, translator, educator, and Ukraine’s first ever certified Cicerone. We wil...

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Keeping Craft Beer Tight Knit and the Need to Innovate

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In this conversation we will hear from several of your peers to discuss the past year, challenges, surprises, strategies for success, and predictions moving forward. We focus on how our industry is a...

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