Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

In today’s fragmented marketing landscape, the importance of collaboration has never been more relevant.


Some of the best results come from an integrated marketing strategy that utilizes multiple channels and touchpoints to convey a cohesive message. We’ve found that those results can also be amplified by working together with other similar businesses within a local market. No one person or organization can do this alone — it takes collaboration between teams.


During our presentation, we intend to show how breweries, an app, and marketing team work together to execute a Craft Beer Challenge campaign that drives meaningful results for all the breweries involved. This conversation features: Aubrey Perry (Crackem) Chris Overlay (Get Hoptimized) Chris Rock (RockPit Brewing & Distilling) Duane Morin (Toll Road Brewing Company) Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

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The Thrill of Starting Something

The Thrill of Starting Something

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Court Shoes Only: ACEing Autism and the Art of Collaboration

Court Shoes Only: ACEing Autism and the Art of Collaboration

Court Shoes Only is a collaborative beer initiative crafted to benefit ACEing Autism tennis programs for individuals with autism. The goal of the initiative is to capture the spirit of the brewery com...

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Data and Robots

Data and Robots

In this conversation we hear from several of your peers to discuss the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Adam L...

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CBP Connects St. Louis Announcement

CBP Connects St. Louis Announcement

Join us in-person for CBP Connects presented by Arryved POS 3 not to miss days of networking and education June 20-22, 2022 | St. Louis, Missouri Claim your spot: https://cbpconnects-stlouis.eventbrit...

12 Maalis 20223min

Rapid Fire Legal

Rapid Fire Legal

We recently posed the question, "What questions on brewery legal issues do you wish you knew the answer to?" In this session, we have invited several industry experts to answer your questions. This c...

7 Maalis 20221h 3min

Basics of Fruit Purees and Processes Every Brewer Should Know

Basics of Fruit Purees and Processes Every Brewer Should Know

In this conversation, we will be going through the basics of aseptic fruit puree, what aseptic means, and the determining factors that makes them aseptic. We will show you how they can be used with yo...

2 Maalis 202258min

Rapid Fire Finance

Rapid Fire Finance

We recently posed the question, "What questions on brewery finance do you wish you knew the answer to?" In this session, we have invited several industry experts to answer your questions. This conve...

26 Helmi 202255min

CBP Stories - Drywall, a Career Change at 40, & Small Town Community w/Ken Landin (Crossroads Brewing Company)

CBP Stories - Drywall, a Career Change at 40, & Small Town Community w/Ken Landin (Crossroads Brewing Company)

CBP Stories showcase individual members who have an inspiring story to tell. Ken Landin is currently the CEO and Co Owner of Crossroads Brewing Company, located in the Hudson Valley of Upstate New Yo...

21 Helmi 20221h 3min

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