Craft Beer Professionals29 Touko 2024

Beyond "Great Beer": Establishing a Winning Brand Presence

It's no longer enough to use "good beer good atmosphere" as your marketing strategy. Craft breweries face a unique challenge as they grow - how to authentically convey their story and preserve their identity amidst expansion. This panel discussion will dive into the art of developing a genuine message that resonates with both loyal patrons and new audiences. We explore practical strategies for effectively communicating your brewery's narrative and ensure that it remains a compelling and integral part of your brand.

As your brewery evolves, maintaining authenticity becomes paramount. We discuss real-world examples and case studies, providing insights into how successful craft breweries have navigated this journey. From defining your core values to crafting a consistent message across various touchpoints, we cover the essential elements that contribute to preserving your brewery's identity.

Discover the power of storytelling in the context of craft brewing as a tool that goes beyond marketing and leaves a lasting impression. Learn how to adapt your message without compromising authenticity, fostering a connection that goes beyond the beer itself. Whether you're a seasoned craft brewer or a newcomer in the industry, this presentation offers actionable steps to ensure your brewery's story remains genuine and compelling as you continue to grow.

Moderator: Bryant Vander Weerd (Full Pour Media)

Panelists: Devin Quinn (Dogfish Head), Lauren Kayl (WeldWerks Brewing), Paul Verdu (Lake Louie Brewing)

Huge thanks to ABS Commercial, Beer Law Center, and Wipfli for all your support on our Spring Virtual Conference.

Join us in-person for CBP Connects in 2024

Half workshop, half networking

Portland, ME | June 10-12, 2024

Learn more at www.CBPConnects.com

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