196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

Dan Siroker has always believed in the power of data and experimentation. A former project manager at Google and director of analytics under President Barack Obama, Siroker believes that experimentation should be one of the highest-order cultural values of an organization. To that end, Siroker co-founded Optimizely, a globally adopted software tool that enables businesses to experiment and fine-tune their businesses based on data. From product development to front-end conversions, Siroker believes that a culture of experimentation should start from the top and trickle to the bottom, fueling growth on a large scale. Otherwise, organizations that are too afraid of risk and intolerant of failure end up undermining their ability to innovate. In this interview, Siroker shares his strong belief in the power of experimentation, and how startups can use data to their advantage, now more than ever. He also shares one of the biggest lessons he's learned in his entrepreneurial career, and how he is building a 100-year legacy with his company.

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487: Why Ambassadors are Better Than Ads with Brittany Stewart of BURST Oral Care

487: Why Ambassadors are Better Than Ads with Brittany Stewart of BURST Oral Care

Brittany Stewart returns to the podcast to share how she’s building one of the fastest-growing ecommerce businesses in the United States using a stalwart ambassador program. Stewart co-founded BURST O...

24 Marras 202337min

486: What AI Will NOT Replace in Business with Michael Fenech of SKUdrop

486: What AI Will NOT Replace in Business with Michael Fenech of SKUdrop

Michael Fenech is ready to give back. After decades of building ecommerce businesses and getting mentorship from top executives, he’s passing on his wisdom to people like you. Fenech is an Australian ...

17 Marras 202334min

485: How to Use AI to Source Products Faster and Better with Kian Golzari

485: How to Use AI to Source Products Faster and Better with Kian Golzari

Sourcing specialist Kian Golzari returns to the podcast to share how to use AI tools when sourcing and developing products. Golzari has sourced over 3,000 products, and his global clients include the ...

10 Marras 202338min

484: Replicating Ecommerce Success Using AI with Tony Matusiak of Velocity

484: Replicating Ecommerce Success Using AI with Tony Matusiak of Velocity

Why start from scratch when you replicate what’s already working? Tony Matusiak is the founder of Velocity, an AI ecommerce savant with over a million followers on social media. Since dropping out of ...

3 Marras 202341min

483: How to Interrupt an Audience with Shark Tank’s Sabri Suby

483: How to Interrupt an Audience with Shark Tank’s Sabri Suby

Sabri Suby returns to the podcast to share what’s working in digital marketing right now and his advice for early-stage ecommerce founders taking the first steps in digital marketing. Suby is the foun...

27 Loka 20231h

482: TikTok’s Royal Family: The D’Amelios

482: TikTok’s Royal Family: The D’Amelios

The D’Amelio family—Marc, Heidi, Dixie, and Charli — have taken their social media fame and passion for content creation and parlayed it into a lifestyle media empire. The family members have a combin...

20 Loka 202350min

481: Find the Right Partners, Influencers, and Co-founders

481: Find the Right Partners, Influencers, and Co-founders

Today, instead of listening to one guest, you’re going to hear from multiple renowned founders about a specific challenge that we all face on our entrepreneurship journey. The guests will share their ...

13 Loka 202345min

480: Co-Founders Formed on Friendship with Chris Savage and Brendan Schwartz of Wistia

480: Co-Founders Formed on Friendship with Chris Savage and Brendan Schwartz of Wistia

If you’re young and looking to start a business with a friend, here’s the pathway to do it successfully. Chris Savage and Brendan Schwartz were friends at Brown University when they began dreaming abo...

6 Loka 20231h 3min

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