196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

Dan Siroker has always believed in the power of data and experimentation. A former project manager at Google and director of analytics under President Barack Obama, Siroker believes that experimentation should be one of the highest-order cultural values of an organization. To that end, Siroker co-founded Optimizely, a globally adopted software tool that enables businesses to experiment and fine-tune their businesses based on data. From product development to front-end conversions, Siroker believes that a culture of experimentation should start from the top and trickle to the bottom, fueling growth on a large scale. Otherwise, organizations that are too afraid of risk and intolerant of failure end up undermining their ability to innovate. In this interview, Siroker shares his strong belief in the power of experimentation, and how startups can use data to their advantage, now more than ever. He also shares one of the biggest lessons he's learned in his entrepreneurial career, and how he is building a 100-year legacy with his company.

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479: These Founders Failed. Learn How They Bounced Back.

479: These Founders Failed. Learn How They Bounced Back.

Today, instead of listening to one guest, you’re going to hear from multiple renowned founders about a specific challenge that we all face on our entrepreneurship journey. The guests will share their ...

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478: Why Hope Is a Strategy with Brad Pedersen of Pela and Lomi

478: Why Hope Is a Strategy with Brad Pedersen of Pela and Lomi

Brad Pedersen says the best gifts come wrapped in ugly paper. And he’s seen some ugly paper. From going bankrupt three times to getting fired from his company after a merger, Pedersen has persevered t...

22 Syys 202359min

477: Why Consistency Beats Recessions with Evan Goldberg of Oracle NetSuite

477: Why Consistency Beats Recessions with Evan Goldberg of Oracle NetSuite

Evan Goldberg is the founder of the very first cloud software company, NetSuite. After his first failed attempt at a tech startup, he invested $2,000 into building a cloud accounting software that eve...

15 Syys 202352min

476: Design Slow to Go Fast with Phillip Fierlinger of Upstock

476: Design Slow to Go Fast with Phillip Fierlinger of Upstock

For over 25 years, Philip Fierlinger has created digital products and experiences that have set new design, business, and technology standards. He was embedded in the Silicon Valley community since it...

8 Syys 202355min

475: TikTok Content Recipe for Founders with Talia Datt

475: TikTok Content Recipe for Founders with Talia Datt

Are you camera shy? Talia Datt says if you’re a founder, you need to be in front of the camera because it’s the most effective way to build an audience is on social channels like TikTok. In her new fo...

1 Syys 202357min

474: Why Market Uncertainty Is Good for Founders with Sebastian Siemiatkowski of Klarna

474: Why Market Uncertainty Is Good for Founders with Sebastian Siemiatkowski of Klarna

Sebastian Siemiatkowski says financial uncertainty is the best thing that can happen to you. Siemiatkowski is the CEO and co-founder of Klarna, the world’s biggest “buy now pay later” company, bringin...

25 Elo 202358min

473: From Internet Sensation to Category Contender with the Co-founders of HiSmile

473: From Internet Sensation to Category Contender with the Co-founders of HiSmile

In just nine years, Nik Mirkovic and Alex Tomic built their smile care brand into a category disruptor on track to earn over a billion in annual revenue by next year. Mirkovic and Tomic don’t want sho...

18 Elo 20231h 5min

472: Feel Worthy of Your Business with Amy Porterfield

472: Feel Worthy of Your Business with Amy Porterfield

Amy Porterfield’s first two years of starting her own business were brutal. She was burnt out, confused, and contemplating going back to her job working for Tony Robbins. 14 years later, her marketing...

11 Elo 202349min

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