127: The Psychological Triggers to Make Someone Buy with Sean D'Souza of Psychotactics

127: The Psychological Triggers to Make Someone Buy with Sean D'Souza of Psychotactics

If you're interesting in learning how to market more effectively and land more sales, a quick Google search will bring up thousands of results, each one promising that their specific tip will be the one that changes your business forever. The trouble is sorting the wheat from the chaff. What's the stuff that'll actually work for you, and what's the stuff that's just clickbait? According to Sean D'Souza, the secret to marketing is actually surprisingly easy to understand. At their very core, all marketing strategies follow the exact same model, D'Souza says. He has cracked the code, and he can prove it. "What I do is I break down things into little pieces, and when I break them down into little pieces it becomes scientific. That's really what science is. Science is taking something very complex and breaking them down into little pieces and reconstructing it so that anyone can do it," D'Souza says. Originally working as a freelance cartoonist, D'Souza somehow found himself indulging his talent for marketing and understanding consumer psychology by helping out others with their marketing efforts. It wasn't long before he started writing about his own experiences with marketing and slowly but surely, he began to gather an audience hungry to learn more. In this episode you will learn: The psychological triggers behind turning someone from a prospect and into a customer Why growing your company might not be the best move Sean's most effective marketing tactics and strategies The myth behind innate talent and why it's all about the hustle What the perfect marketer look and sounds like & much more!

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559: How a $100M Exit Left This 30 Year Old Lost | Jake Kassan

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557: She Went From $0 to $100M Selling Coffee Scrubs | Jessica Hatzis (Best of Foundr) [VIDEO]

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In this episode, Jess Hatzis shares the journey of how she and her co-founders built Frank Body into a $100M skincare brand with just $10,000. Jess dives deep into the power of brand voice, why trad...

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556: From Broke to $100M+ in SaaS – Dan Martell (Best of Foundr) [VIDEO]

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555: From Losing $5M to Making $50M with just ONE Product | Matthew Orlic

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554: How She Made 10M at 27 Years Old Selling Skincare | Rachael Wilde

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553: His Multi-Million Dollar DTC Playbook That Launched MrBeasts Feastables | Nick Sharma

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552: She Went From $0 to $15M Selling Eyeliner | Iris Smit [VIDEO]

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