127: The Psychological Triggers to Make Someone Buy with Sean D'Souza of Psychotactics

127: The Psychological Triggers to Make Someone Buy with Sean D'Souza of Psychotactics

If you're interesting in learning how to market more effectively and land more sales, a quick Google search will bring up thousands of results, each one promising that their specific tip will be the one that changes your business forever. The trouble is sorting the wheat from the chaff. What's the stuff that'll actually work for you, and what's the stuff that's just clickbait? According to Sean D'Souza, the secret to marketing is actually surprisingly easy to understand. At their very core, all marketing strategies follow the exact same model, D'Souza says. He has cracked the code, and he can prove it. "What I do is I break down things into little pieces, and when I break them down into little pieces it becomes scientific. That's really what science is. Science is taking something very complex and breaking them down into little pieces and reconstructing it so that anyone can do it," D'Souza says. Originally working as a freelance cartoonist, D'Souza somehow found himself indulging his talent for marketing and understanding consumer psychology by helping out others with their marketing efforts. It wasn't long before he started writing about his own experiences with marketing and slowly but surely, he began to gather an audience hungry to learn more. In this episode you will learn: The psychological triggers behind turning someone from a prospect and into a customer Why growing your company might not be the best move Sean's most effective marketing tactics and strategies The myth behind innate talent and why it's all about the hustle What the perfect marketer look and sounds like & much more!

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535: How a Former Lawyer Built a $450M Global Travel Brand | Adam Schwab [VIDEO]

535: How a Former Lawyer Built a $450M Global Travel Brand | Adam Schwab [VIDEO]

In this episode, Adam Schwab, founder and CEO of Luxury Escapes, shares his entrepreneurial journey from humble beginnings to creating one of the leading travel brands in the world. Adam reflects on t...

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534: In Retrospect - The Netflix Story With Marc Randolph

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We're diving back into another episode from the Foundr Archives to revisit my interview with Marc Randolph, co-founder of Netflix. It’s every entrepreneur’s dream: create a product that is so disrupt...

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533: How Hyperice Went From $0 to $700M Revolutionising Sports Recovery [VIDEO]

533: How Hyperice Went From $0 to $700M Revolutionising Sports Recovery [VIDEO]

In this episode, Anthony Katz, founder of Hyperice, shares his incredible journey from being a high school teacher with a passion for sports to building a global recovery brand used by some of the wor...

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532: How Eight Sleep Grew From $0 to $500M Enhancing YOUR Sleep - Matteo Franceschetti [VIDEO]

532: How Eight Sleep Grew From $0 to $500M Enhancing YOUR Sleep - Matteo Franceschetti [VIDEO]

In this episode, Matteo Franceschetti, founder and CEO of Eight Sleep, shares his incredible journey of transforming sleep into a science-backed, performance-enhancing tool. Matteo, a former athlete, ...

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531: In Retrospect - From Startup to Amazon: John Mackey on the Whole Foods Story

531: In Retrospect - From Startup to Amazon: John Mackey on the Whole Foods Story

We're diving into another episode from the Foundr Archives to revisit our interview John Mackey, co-founder of Whole Foods. In this episode, John Mackey, co-founder and CEO of Whole Foods, shares the...

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530: Mastering SEO for E-Commerce - Lindsay Shearer’s SEO Blueprint

530: Mastering SEO for E-Commerce - Lindsay Shearer’s SEO Blueprint

In this episode, Lindsay Shearer, founder of BrandRanx Media, takes us through her journey from running a holistic medical clinic to becoming an SEO powerhouse in the e-commerce world. Lindsay shares ...

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529: She Built a $100M+ Soda Brand From Her Home Kitchen | Allison Ellsworth [VIDEO]

529: She Built a $100M+ Soda Brand From Her Home Kitchen | Allison Ellsworth [VIDEO]

In this episode, Allison Ellsworth, founder of Poppi, takes us through her incredible journey from humble beginnings at farmers markets to achieving national recognition with her modern soda brand. Al...

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528: How Kosas is Redefining Beauty with Sheena Zadeh [VIDEO]

528: How Kosas is Redefining Beauty with Sheena Zadeh [VIDEO]

In this episode, Sheena Zadeh-Daly, founder of Kosas, shares her journey from selling lipsticks from her home to building a clean beauty brand that’s taken the industry by storm. Sheena discusses the ...

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