127: The Psychological Triggers to Make Someone Buy with Sean D'Souza of Psychotactics

127: The Psychological Triggers to Make Someone Buy with Sean D'Souza of Psychotactics

If you're interesting in learning how to market more effectively and land more sales, a quick Google search will bring up thousands of results, each one promising that their specific tip will be the one that changes your business forever. The trouble is sorting the wheat from the chaff. What's the stuff that'll actually work for you, and what's the stuff that's just clickbait? According to Sean D'Souza, the secret to marketing is actually surprisingly easy to understand. At their very core, all marketing strategies follow the exact same model, D'Souza says. He has cracked the code, and he can prove it. "What I do is I break down things into little pieces, and when I break them down into little pieces it becomes scientific. That's really what science is. Science is taking something very complex and breaking them down into little pieces and reconstructing it so that anyone can do it," D'Souza says. Originally working as a freelance cartoonist, D'Souza somehow found himself indulging his talent for marketing and understanding consumer psychology by helping out others with their marketing efforts. It wasn't long before he started writing about his own experiences with marketing and slowly but surely, he began to gather an audience hungry to learn more. In this episode you will learn: The psychological triggers behind turning someone from a prospect and into a customer Why growing your company might not be the best move Sean's most effective marketing tactics and strategies The myth behind innate talent and why it's all about the hustle What the perfect marketer look and sounds like & much more!

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527: From $0 to $100M a Year Selling Products on TikTok & Snapchat | Hudson Leogrande [VIDEO]

527: From $0 to $100M a Year Selling Products on TikTok & Snapchat | Hudson Leogrande [VIDEO]

In this episode, Hudson Leogrande, the founder of Purely White Deluxe and Comfrt, shares his remarkable journey from packing products in his mother's basement to building two multimillion-dollar brand...

30 Elo 202452min

526: In Retrospect - Seth Godin on Why You Shouldn't do What You're Told

526: In Retrospect - Seth Godin on Why You Shouldn't do What You're Told

Today, we're diving into another episode from the Foundr Archives to revisit our interview with marketing guru and multiple New York Times bestselling author Seth Godin, who explains why you should fo...

23 Elo 202430min

525: They Made $25,000 in Two Weeks Launching Their Haircare Brand | Rina Gocaj & Floriye Elmazi [VIDEO]

525: They Made $25,000 in Two Weeks Launching Their Haircare Brand | Rina Gocaj & Floriye Elmazi [VIDEO]

In this interview, Rina Gocaj and Floriye Elmazi, the co-founders of SISTERWOULD, share their inspiring journey of creating a beauty brand that prioritizes inclusivity and purpose. From struggling wit...

16 Elo 20241h 3min

524:  In Retrospect - From Air Mattress to $31 Billion | The UNLIKELY Rise of Airbnb

524: In Retrospect - From Air Mattress to $31 Billion | The UNLIKELY Rise of Airbnb

Today, we're diving back into the Foundr Podcast archive to bring back a true highlight of an interview with Airbnb co-founder, Joe Gebbia. How do you raise capital for your startup? Well, if you ask...

9 Elo 202445min

523: How Wellhub is Changing the Game in Corporate Wellness | Cesar Carvalho

523: How Wellhub is Changing the Game in Corporate Wellness | Cesar Carvalho

In this episode, Cesar Carvalho, founder and CEO of Wellhub (formerly, Gympass), a corporate wellness platform that connects companies and their employees to top partners in fitness, nutrition, sleep...

2 Elo 202445min

522: He Made $40M in 2 Years Selling Mouth Tape | Alex Neist [VIDEO]

522: He Made $40M in 2 Years Selling Mouth Tape | Alex Neist [VIDEO]

Alex Neist is the founder of Hostage Tape, a revolutionary product designed to improve sleep quality by promoting nasal breathing. A serial entrepreneur with a background in sports video analytics, Al...

26 Heinä 202453min

521: They Made $20M selling Perfume | Raquel & Adam Bouris [VIDEO]

521: They Made $20M selling Perfume | Raquel & Adam Bouris [VIDEO]

Raquel and Adam Bouris are the co-founders of Who Is Elijah, an independently owned fragrance house known for its unique scents and innovative marketing strategies. Starting from humble beginnings, th...

19 Heinä 20241h 15min

520: How An Elite Footballer Built A Billion Dollar Sneaker Brand | Tim Brown [VIDEO]

520: How An Elite Footballer Built A Billion Dollar Sneaker Brand | Tim Brown [VIDEO]

DTC brands have had it hard. But AllBirds co-founder Tim Brown doesn’t care. For him, his business isn’t about labels, trends, or headlines—it’s about striving toward a mission that took seven years t...

12 Heinä 202451min

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