79: How to use Instagram to Generate Millions of Dollars in Your Niche with Deonna Monique
The Foundr Podcast with Nathan Chan16 Helmi 2016

79: How to use Instagram to Generate Millions of Dollars in Your Niche with Deonna Monique

One common trait among successful entrepreneurs is a sense of urgency—spotting a need and responding without hesitation in order to address and capitalize on it, even when that means taking a risk. Deonna Monique is a prime example. As a consumer of hair extensions, she had long struggled with finding the right product, and what she saw as a lack of authenticity in the market. But when she realized through social media that the problem was much bigger than her own, she started a company. “I thought I was on to something,” Monique tells Foundr. “So a week after I opened my business, I quit my job. I just went for it.” Despite some serious tests of faith along the way, Monique stuck with her company Boho Exotic Studio, and ended up earning seven figures in that first year, she says. Now approaching three years in business, and she has a strong foothold, all with her chief channel of marketing being social media platforms like Instagram. Monique’s lack of hesitation, no-nonsense approach to connecting with her customers, and faith in the quality of her product and service, have added up to a stunningly fast ascent, all in the face of serious business and personal hurdles. In this interview you will learn: How to let your customer be the face of your company What to do when it feels like you've hit rock bottom as an entrepreneur The best ways to hack social media marketing to further your brand and grow your audience The perils and benefits of diving straight into building a business as a new entrepreneur The importance of looking past all the doubters and believing in yourself and your dreams & much more!

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494: Tales from a Crazy Decade on the Internet with Cody Ko and Noel Miller

494: Tales from a Crazy Decade on the Internet with Cody Ko and Noel Miller

How did two former co-workers turned content creators find themselves partying at Elon Musk’s house? Listen to find out. ​​ Cody Ko and Noel Miller are the creators of the Tiny Meat Gang Podcast as w...

19 Tammi 202455min

493: Media Buying Is Like Dating with Phoenix Ha of Ad Beacon

493: Media Buying Is Like Dating with Phoenix Ha of Ad Beacon

Phoenix Ha says media buying is like dating because there’s so much noise. So, how can you create an ad that makes the audience feel like they’ve found the one? Get ready for a media buying crash cour...

12 Tammi 202444min

492: How Branding Reduces Acquisition Costs with Richard Li of July

492: How Branding Reduces Acquisition Costs with Richard Li of July

We last chatted with Richard Li, the founder of the luggage brand July, right before the pandemic changed travel forever. In Li’s return to the podcast, we’ll hear how he survived the past three years...

5 Tammi 202430min

491: Build Better Ads Using AI with Nick Schakelford of Structured Social

491: Build Better Ads Using AI with Nick Schakelford of Structured Social

Listener favorite Nick Shackelford returns to the podcast to share the current state of paid ads and how to incorporate AI in building them. Shackelford is the co-founder and managing partner at Struc...

22 Joulu 202344min

490: Why Trinny Woodall Still Replies to DMs

490: Why Trinny Woodall Still Replies to DMs

Trinny Woodall returns to the podcast for a deep dive into AI and how she’s evolving Trinny London in a changing DTC landscape. Woodall is confident, direct, ambitious, and fabulous before fabulous wa...

15 Joulu 202356min

489: Creating Humanized Automations Using AI with Nat Choprasert of Future AI Lab

489: Creating Humanized Automations Using AI with Nat Choprasert of Future AI Lab

Nat Choprasert, founder of Brand Nat and Future AI Lab, is an AI and automation specialist for businesses on a mission to demystify AI. After starting and exiting her successful ecommerce tea business...

8 Joulu 202352min

488: Crafting Virality on TikTok with Talia Datt of The Social CliQ

488: Crafting Virality on TikTok with Talia Datt of The Social CliQ

Talia Datt returns to the podcast to share how her agency uses AI to produce viral content on TikTok. Talia Datt is the CEO and founder of The Social CliQ, a full-service digital marketing agency with...

1 Joulu 202339min

487: Why Ambassadors are Better Than Ads with Brittany Stewart of BURST Oral Care

487: Why Ambassadors are Better Than Ads with Brittany Stewart of BURST Oral Care

Brittany Stewart returns to the podcast to share how she’s building one of the fastest-growing ecommerce businesses in the United States using a stalwart ambassador program. Stewart co-founded BURST O...

24 Marras 202337min

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