55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

In the 1990s, the FUBU brand was everywhere, including on the backs of A-List celebrities like Will Smith, Janet Jackson, and LL Cool J. Like most trends, it seemed to come out of nowhere. But in the case of FUBU, it sort of did. When Daymond John started the company with his longtime friends, they only had about 10 shirts. They’d sneak into a hip hop video set, put a shirt on one rapper, then take the shirt back and go do the same at another video set. “Before you knew it people started to think of us as a huge clothing company, when we literally still had 10 shirts in a basement,” says John, now a celebrity investor on the hit reality show Shark Tank. Daymond John’s talent for building hype didn’t hurt, but that was only the beginning. While today John can regularly be seen on TV in flawless suits, closing six-figure deals, the rise of his game-changing streetwear company was a tumultuous one. The branding icon gained his financial chops the hard way, with lots of stumbles, and a constant learning process that continues today. In this episode you will learn: Marketing hacks to grow your business The key components of what makes a successful business How to bring confidence to the table when negotiating The importance of education and mentorship How to build an unwavering drive to succeed & much more!

Jaksot(585)

535: How a Former Lawyer Built a $450M Global Travel Brand | Adam Schwab [VIDEO]

535: How a Former Lawyer Built a $450M Global Travel Brand | Adam Schwab [VIDEO]

In this episode, Adam Schwab, founder and CEO of Luxury Escapes, shares his entrepreneurial journey from humble beginnings to creating one of the leading travel brands in the world. Adam reflects on t...

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534: In Retrospect - The Netflix Story With Marc Randolph

534: In Retrospect - The Netflix Story With Marc Randolph

We're diving back into another episode from the Foundr Archives to revisit my interview with Marc Randolph, co-founder of Netflix. It’s every entrepreneur’s dream: create a product that is so disrupt...

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533: How Hyperice Went From $0 to $700M Revolutionising Sports Recovery [VIDEO]

533: How Hyperice Went From $0 to $700M Revolutionising Sports Recovery [VIDEO]

In this episode, Anthony Katz, founder of Hyperice, shares his incredible journey from being a high school teacher with a passion for sports to building a global recovery brand used by some of the wor...

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532: How Eight Sleep Grew From $0 to $500M Enhancing YOUR Sleep - Matteo Franceschetti [VIDEO]

532: How Eight Sleep Grew From $0 to $500M Enhancing YOUR Sleep - Matteo Franceschetti [VIDEO]

In this episode, Matteo Franceschetti, founder and CEO of Eight Sleep, shares his incredible journey of transforming sleep into a science-backed, performance-enhancing tool. Matteo, a former athlete, ...

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531: In Retrospect - From Startup to Amazon: John Mackey on the Whole Foods Story

531: In Retrospect - From Startup to Amazon: John Mackey on the Whole Foods Story

We're diving into another episode from the Foundr Archives to revisit our interview John Mackey, co-founder of Whole Foods. In this episode, John Mackey, co-founder and CEO of Whole Foods, shares the...

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530: Mastering SEO for E-Commerce - Lindsay Shearer’s SEO Blueprint

530: Mastering SEO for E-Commerce - Lindsay Shearer’s SEO Blueprint

In this episode, Lindsay Shearer, founder of BrandRanx Media, takes us through her journey from running a holistic medical clinic to becoming an SEO powerhouse in the e-commerce world. Lindsay shares ...

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529: She Built a $100M+ Soda Brand From Her Home Kitchen | Allison Ellsworth [VIDEO]

529: She Built a $100M+ Soda Brand From Her Home Kitchen | Allison Ellsworth [VIDEO]

In this episode, Allison Ellsworth, founder of Poppi, takes us through her incredible journey from humble beginnings at farmers markets to achieving national recognition with her modern soda brand. Al...

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528: How Kosas is Redefining Beauty with Sheena Zadeh [VIDEO]

528: How Kosas is Redefining Beauty with Sheena Zadeh [VIDEO]

In this episode, Sheena Zadeh-Daly, founder of Kosas, shares her journey from selling lipsticks from her home to building a clean beauty brand that’s taken the industry by storm. Sheena discusses the ...

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