55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

In the 1990s, the FUBU brand was everywhere, including on the backs of A-List celebrities like Will Smith, Janet Jackson, and LL Cool J. Like most trends, it seemed to come out of nowhere. But in the case of FUBU, it sort of did. When Daymond John started the company with his longtime friends, they only had about 10 shirts. They’d sneak into a hip hop video set, put a shirt on one rapper, then take the shirt back and go do the same at another video set. “Before you knew it people started to think of us as a huge clothing company, when we literally still had 10 shirts in a basement,” says John, now a celebrity investor on the hit reality show Shark Tank. Daymond John’s talent for building hype didn’t hurt, but that was only the beginning. While today John can regularly be seen on TV in flawless suits, closing six-figure deals, the rise of his game-changing streetwear company was a tumultuous one. The branding icon gained his financial chops the hard way, with lots of stumbles, and a constant learning process that continues today. In this episode you will learn: Marketing hacks to grow your business The key components of what makes a successful business How to bring confidence to the table when negotiating The importance of education and mentorship How to build an unwavering drive to succeed & much more!

Jaksot(585)

527: From $0 to $100M a Year Selling Products on TikTok & Snapchat | Hudson Leogrande [VIDEO]

527: From $0 to $100M a Year Selling Products on TikTok & Snapchat | Hudson Leogrande [VIDEO]

In this episode, Hudson Leogrande, the founder of Purely White Deluxe and Comfrt, shares his remarkable journey from packing products in his mother's basement to building two multimillion-dollar brand...

30 Elo 202452min

526: In Retrospect - Seth Godin on Why You Shouldn't do What You're Told

526: In Retrospect - Seth Godin on Why You Shouldn't do What You're Told

Today, we're diving into another episode from the Foundr Archives to revisit our interview with marketing guru and multiple New York Times bestselling author Seth Godin, who explains why you should fo...

23 Elo 202430min

525: They Made $25,000 in Two Weeks Launching Their Haircare Brand | Rina Gocaj & Floriye Elmazi [VIDEO]

525: They Made $25,000 in Two Weeks Launching Their Haircare Brand | Rina Gocaj & Floriye Elmazi [VIDEO]

In this interview, Rina Gocaj and Floriye Elmazi, the co-founders of SISTERWOULD, share their inspiring journey of creating a beauty brand that prioritizes inclusivity and purpose. From struggling wit...

16 Elo 20241h 3min

524:  In Retrospect - From Air Mattress to $31 Billion | The UNLIKELY Rise of Airbnb

524: In Retrospect - From Air Mattress to $31 Billion | The UNLIKELY Rise of Airbnb

Today, we're diving back into the Foundr Podcast archive to bring back a true highlight of an interview with Airbnb co-founder, Joe Gebbia. How do you raise capital for your startup? Well, if you ask...

9 Elo 202445min

523: How Wellhub is Changing the Game in Corporate Wellness | Cesar Carvalho

523: How Wellhub is Changing the Game in Corporate Wellness | Cesar Carvalho

In this episode, Cesar Carvalho, founder and CEO of Wellhub (formerly, Gympass), a corporate wellness platform that connects companies and their employees to top partners in fitness, nutrition, sleep...

2 Elo 202445min

522: He Made $40M in 2 Years Selling Mouth Tape | Alex Neist [VIDEO]

522: He Made $40M in 2 Years Selling Mouth Tape | Alex Neist [VIDEO]

Alex Neist is the founder of Hostage Tape, a revolutionary product designed to improve sleep quality by promoting nasal breathing. A serial entrepreneur with a background in sports video analytics, Al...

26 Heinä 202453min

521: They Made $20M selling Perfume | Raquel & Adam Bouris [VIDEO]

521: They Made $20M selling Perfume | Raquel & Adam Bouris [VIDEO]

Raquel and Adam Bouris are the co-founders of Who Is Elijah, an independently owned fragrance house known for its unique scents and innovative marketing strategies. Starting from humble beginnings, th...

19 Heinä 20241h 15min

520: How An Elite Footballer Built A Billion Dollar Sneaker Brand | Tim Brown [VIDEO]

520: How An Elite Footballer Built A Billion Dollar Sneaker Brand | Tim Brown [VIDEO]

DTC brands have had it hard. But AllBirds co-founder Tim Brown doesn’t care. For him, his business isn’t about labels, trends, or headlines—it’s about striving toward a mission that took seven years t...

12 Heinä 202451min

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