55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

In the 1990s, the FUBU brand was everywhere, including on the backs of A-List celebrities like Will Smith, Janet Jackson, and LL Cool J. Like most trends, it seemed to come out of nowhere. But in the case of FUBU, it sort of did. When Daymond John started the company with his longtime friends, they only had about 10 shirts. They’d sneak into a hip hop video set, put a shirt on one rapper, then take the shirt back and go do the same at another video set. “Before you knew it people started to think of us as a huge clothing company, when we literally still had 10 shirts in a basement,” says John, now a celebrity investor on the hit reality show Shark Tank. Daymond John’s talent for building hype didn’t hurt, but that was only the beginning. While today John can regularly be seen on TV in flawless suits, closing six-figure deals, the rise of his game-changing streetwear company was a tumultuous one. The branding icon gained his financial chops the hard way, with lots of stumbles, and a constant learning process that continues today. In this episode you will learn: Marketing hacks to grow your business The key components of what makes a successful business How to bring confidence to the table when negotiating The importance of education and mentorship How to build an unwavering drive to succeed & much more!

Jaksot(585)

519: In Retrospect - Tony Robbins

519: In Retrospect - Tony Robbins

Today, we're going deep into the Foundr Podcast archive to bring back possibly one of my most memorable interviews with Tony Robbins, featured way back in episode 60 of the Foundr Podcast. Tony Robbi...

5 Heinä 202441min

518: The Craziest Stories

518: The Craziest Stories

I love a crazy story, and if you’re building a business, these stories will happen all the time. I’ve had a few myself, and it always makes me feel better when I hear from fellow founders who go thro...

28 Kesä 202429min

517: We Made $400K In 6 Months Selling Sunscreen | Ava Chandler-Matthews and Bec Jefferd

517: We Made $400K In 6 Months Selling Sunscreen | Ava Chandler-Matthews and Bec Jefferd

Ava Chandler-Matthews and Bec Jefferd spent their entire careers building an unfair advantage before starting Ultra Violette. The former product development colleagues at Mecca spent two and a half ye...

21 Kesä 20241h 21min

516: Why You Shouldn’t Pay Influencers in 2024 | Gretta van Riel

516: Why You Shouldn’t Pay Influencers in 2024 | Gretta van Riel

Listener favorite Gretta van Riel returns to the podcast to share the influencer strategies that helped her scale three million-dollar ecommerce brands. Van Riel chats with Nathan Chan about her early...

14 Kesä 202432min

515: Building Yeezy with Kanye and Why He Left Adidas | Eric Liedtke

515: Building Yeezy with Kanye and Why He Left Adidas | Eric Liedtke

When Kanye calls you on a Sunday night, you pick up. That was Eric Liedtke’s life for years as the head of global brands at Adidas, where he was instrumental in building the Yeezy brand and scaling th...

8 Kesä 202454min

514: He Made $2.8M Getting People High | Nick Shackelford

514: He Made $2.8M Getting People High | Nick Shackelford

Nick Shackelford wants to get soccer moms buzzed. His brand, BRĒZ, targets consumers who want to relax without a hangover in the morning. The challenge is getting BRĒZ sold online to soccer moms when ...

31 Touko 202430min

513: Why Twitter Rejected His AI Tool | Alex Elias

513: Why Twitter Rejected His AI Tool | Alex Elias

When Alex Elias started Qloo, “artificial intelligence” was a dirty word. A decade later, Qloo is a pioneer in AI. Qloo is an AI decision-making platform that helps corporate clients predict audience ...

24 Touko 202456min

512: How Shay Mitchell Is Disrupting a $17B Industry

512: How Shay Mitchell Is Disrupting a $17B Industry

Shay Mitchell loves it when people approach her in public and ask about her luggage instead of a selfie. The multi-hyphenate founder never wanted her brand to be BÉIS by Shay Mitchell; she wanted her ...

17 Touko 20241h

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