46: Seth Godin on Why You Shouldn't do What You're Told

46: Seth Godin on Why You Shouldn't do What You're Told

Marketing guru and multiple New York Times bestselling author Seth Godin explains why you should focus less on doing what you're told and more on doing work that's worth doing. In order to take advantage of the unique opportunuties afforded by our times, some rules just have to be broken. Some people just get it. They grasp the spirit of the times in ways that ordinary people don't. They understand the patterns and progression of history, and can interpret current events and trends with rare wisdom and insight. Seth Godin is one such person. You might say his knowledge about the world of business borders on the prophetic. You could also safely say Seth Goden is a man who sees the world not for what it is, but for what it could be. He's in the business of change: predicting it, implementing it, and watching it unfold. You've probably seen his TED talks, his books, his blog, his podcast; he's the one of those characters who are grounded, yet somehow still larger than life. For those late to the Godin party, he's a marketing guru, founder of Squidoo.com and world-renowned author of 17 business bestsellers including Linchpin, Unleashing the Ideavirus, Tribes, and Purple Cow. For a man who understands tribes, he has proved time and again that he can walk the talk, building, in the process, a legion of raving fans-people who thrive on his entertaining blend of business and sociology. In this interview you will learn: - How to when to ship a project and when its ready to be released into the world - Why perfect doesn't exist - The best analogy we have ever heard for good marketing - Seth's failures - Why it's YOUR turn! - The importance of blogging every day - & So MUCH MORE!

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Jaksot(706)

705: (Solo) How Success Made Me Neglect the Thing That Built Everything

705: (Solo) How Success Made Me Neglect the Thing That Built Everything

I am going to tell you about the dumbest thing I have done in 12 years of building Foundr. It is not a bad hire or a failed launch. It is something far more dangerous, because I did not even realise I...

14 Syys 11min

704: How One Pivot Turned My FAILING Startup Into a $300M Brand

704: How One Pivot Turned My FAILING Startup Into a $300M Brand

Mariam Naficy sold her first company for over $100 million in cash - two weeks before the Nasdaq crashed in 2000. Then she did something harder. She built Minted, a crowdsourced design marketplace her...

10 Syys 49min

703: (Solo) If I Had to Start Over in 2026, Here's How I'd Make My First $1M

703: (Solo) If I Had to Start Over in 2026, Here's How I'd Make My First $1M

If I lost everything tomorrow, the team, the audience, the network, here's the exact tactical playbook I'd use to build back to $1 million from scratch. If I lost everything tomorrow, the team, the a...

7 Syys 10min

702: Mark Cuban Calls Us His BEST Shark Tank Deal Ever ($200M+)

702: Mark Cuban Calls Us His BEST Shark Tank Deal Ever ($200M+)

Four childhood friends pooled $30,000 in a Chicago apartment to make wet wipes for men. Everyone told them dudes would never use them. Thirteen years later, Dude Wipes does close to $220 million in ...

3 Syys 1h 1min

701: Trieu Doubled His Brand To $200K/Month In 5 Months - Whilst Still Working Full Time

701: Trieu Doubled His Brand To $200K/Month In 5 Months - Whilst Still Working Full Time

Trieu became a dentist because he liked working with his hands and helping people - he got into UCSF's dental school as the very last student accepted, number 81 in a class of 81. Then the job started...

2 Syys 28min

700: (Solo) The Ambassador Strategy - How to get Famous People to Sell Your Brand for Free

700: (Solo) The Ambassador Strategy - How to get Famous People to Sell Your Brand for Free

I interviewed the founder of HexClad about a year ago. Cookware, pots and pans, not the sexiest category in the world. But their ambassador is Gordon Ramsay, one of the most famous chefs on the planet...

31 Elo 13min

699: A Pizza Oven Saved My Life - Then It Built a $100M Company

699: A Pizza Oven Saved My Life - Then It Built a $100M Company

Tom Gozney hit rock bottom with addiction at 21 and spent nearly a year in a South African rehab facility. What saved him back home wasn't a business plan - it was a brick oven he dug into his garde...

27 Elo 1h 13min

698: (Solo) She Worked 7 Hours a Day & Made Zero Sales - This Was The Fix

698: (Solo) She Worked 7 Hours a Day & Made Zero Sales - This Was The Fix

I got on a call recently with a founder in our community who had everything right. Amazing product, clear gap in the market, strong differentiators, all the boxes ticked. But she had no sales. So I as...

24 Elo 12min

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