46: Seth Godin on Why You Shouldn't do What You're Told

46: Seth Godin on Why You Shouldn't do What You're Told

Marketing guru and multiple New York Times bestselling author Seth Godin explains why you should focus less on doing what you're told and more on doing work that's worth doing. In order to take advantage of the unique opportunuties afforded by our times, some rules just have to be broken. Some people just get it. They grasp the spirit of the times in ways that ordinary people don't. They understand the patterns and progression of history, and can interpret current events and trends with rare wisdom and insight. Seth Godin is one such person. You might say his knowledge about the world of business borders on the prophetic. You could also safely say Seth Goden is a man who sees the world not for what it is, but for what it could be. He's in the business of change: predicting it, implementing it, and watching it unfold. You've probably seen his TED talks, his books, his blog, his podcast; he's the one of those characters who are grounded, yet somehow still larger than life. For those late to the Godin party, he's a marketing guru, founder of Squidoo.com and world-renowned author of 17 business bestsellers including Linchpin, Unleashing the Ideavirus, Tribes, and Purple Cow. For a man who understands tribes, he has proved time and again that he can walk the talk, building, in the process, a legion of raving fans-people who thrive on his entertaining blend of business and sociology. In this interview you will learn: - How to when to ship a project and when its ready to be released into the world - Why perfect doesn't exist - The best analogy we have ever heard for good marketing - Seth's failures - Why it's YOUR turn! - The importance of blogging every day - & So MUCH MORE!

Jaksot(576)

582: (Solo) 3 Lessons I’ve Learned From Interviewing 100+ Billionaires

582: (Solo) 3 Lessons I’ve Learned From Interviewing 100+ Billionaires

After interviewing over 100 billionaires and ultra-successful entrepreneurs, I’ve spotted three lessons that come up every single time — no matter the industry, background, or business model. In this episode, I break down exactly what I’ve learned from these conversations so you can model the same habits, mindsets, and strategies that separate the world’s top founders from everyone else. Here’s what you’ll take away: • Why surrounding yourself with the right people will make or break your success • How resilience lets top entrepreneurs push through when most give up • Why the fastest growth comes from learning directly from those ahead of you If you apply even one of these lessons, you’ll put yourself on the same trajectory as some of the most successful entrepreneurs alive today — and start making decisions like the billionaires I’ve had the privilege to learn from. This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠https://your.omnisend.com/foundr⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠https://www.foundr.com/startdollartrial⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠https://foundr.com/pages/coaching-start-application⁠ → Already have a store? Apply here → ⁠https://foundr.com/pages/coaching-growth-application⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠https://www.instagram.com/nathanchan⁠ LinkedIn → ⁠https://www.linkedin.com/in/nathanhchan/⁠ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠https://bit.ly/2uyvzdt⁠ Website → ⁠https://www.foundr.com⁠ Instagram → ⁠https://www.instagram.com/foundr/⁠ Facebook → ⁠https://www.facebook.com/foundr⁠ Twitter → ⁠https://www.twitter.com/foundr⁠ LinkedIn → ⁠https://www.linkedin.com/company/foundr/⁠ Podcast → ⁠https://www.foundr.com/podcast

26 Elo 202510min

581: How to Build a $100M Brand Without Raising a Dollar | Peach & Lily

581: How to Build a $100M Brand Without Raising a Dollar | Peach & Lily

Alicia Yoon is the founder of Peach & Lily—the pioneering brand that brought Korean skincare to the U.S. before “K-Beauty” was a buzzword. In this episode, she shares how her personal skin struggles turned into a lifelong mission, how she went from finance to esthetician school, and why she took the slow, principled path to build a category-defining brand. What you’ll learn: • How Peach & Lily built trust in a crowded industry • Why Alicia avoided shortcuts, even when growth was slow • The viral moment that changed everything—and how they prepared for it • Her approach to formulation, transparency, and community • Lessons from burnout and building with integrity • Why "glass skin" wasn’t a trend—it was education If you want to build a product people love and trust for years—not months—this episode is for you. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠ Connect With Alicia Yoon Website → Click Here Instagram → Click Here Alicia’s Instagram → Click Here Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠Click here

22 Elo 20251h 11min

580: (Solo) The Step-by-Step Method to Reach Anyone — Even Billionaires

580: (Solo) The Step-by-Step Method to Reach Anyone — Even Billionaires

Four months into starting Foundr, I landed an interview with billionaire entrepreneur Richard Branson — without connections, without experience, and while building my very first business from scratch. In this episode, I break down the exact networking and outreach strategy I used to connect with one of the world’s most famous founders, plus how you can apply it to land meetings, partnerships, or interviews with anyone in your industry — even if you’re starting from zero. Here’s what you’ll take away: • The “serve first, ask later” networking strategy every entrepreneur should know • How to identify and connect with gatekeepers to reach high-profile people • Creative ways to create value so industry leaders want to give you their time If you’ve been holding back from reaching out to someone you think is “too big,” this episode will give you the exact steps and confidence to make it happen. This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠https://your.omnisend.com/foundr⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠https://www.foundr.com/startdollartrial⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠https://foundr.com/pages/coaching-start-application⁠ → Already have a store? Apply here → ⁠https://foundr.com/pages/coaching-growth-application⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠https://www.instagram.com/nathanchan⁠ LinkedIn → ⁠https://www.linkedin.com/in/nathanhchan/⁠ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠https://bit.ly/2uyvzdt⁠ Website → ⁠https://www.foundr.com⁠ Instagram → ⁠https://www.instagram.com/foundr/⁠ Facebook → ⁠https://www.facebook.com/foundr⁠ Twitter → ⁠https://www.twitter.com/foundr⁠ LinkedIn → ⁠https://www.linkedin.com/company/foundr/⁠ Podcast → ⁠https://www.foundr.com/podcast

19 Elo 20257min

579: The Strategy That Made NYX a Household Name | Toni Ko (Best of Foundr)

579: The Strategy That Made NYX a Household Name | Toni Ko (Best of Foundr)

In this episode, Toni Ko, founder of NYX Cosmetics, shares how she built one of the fastest-growing cosmetics brands in the world—scaling from a $250,000 investment to a $500M exit to L’Oréal. She reveals: • How she turned 18 SKUs into millions of units sold in year one • The simple packaging strategy that disrupted the beauty industry • Why she avoided debt and scaled profitably without VC pressure • Her raw take on selling her “baby” and facing post-exit depression • The lessons from a failed second business—and why it was her best teacher • Her blueprint for launching multiple influencer-led brands under Bespoke Beauty Brands If you want to learn what it really takes to build, scale, and exit a product brand—this is a must-listen. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠ Connect With Toni Ko Website → ⁠⁠⁠⁠⁠Click Here⁠ Instagram → ⁠⁠⁠⁠ ⁠Click Here⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠Click here

15 Elo 202546min

578: (Solo) The Wake-Up Call That Changed How I Work

578: (Solo) The Wake-Up Call That Changed How I Work

I almost walked away from Foundr. Not because the business wasn’t working—but because I wasn’t. In this episode, I’m sharing the truth about burnout. After seven years of building nonstop, I hit a wall—mentally, emotionally, and physically. What followed was one of the hardest seasons of my entrepreneurial journey. But it also forced me to change everything: how I work, how I lead, and how I show up in my life. Here’s what you’ll take away: • The real signs of burnout I ignored for too long • The boundaries and routines that brought me back • How to grow your business without sacrificing your health This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠Click here

12 Elo 202510min

577: The Genius Referral Model Behind Burst’s Multi-Million Dollar Brand (Best of Foundr)

577: The Genius Referral Model Behind Burst’s Multi-Million Dollar Brand (Best of Foundr)

Brittany Stewart turned toothbrushes into a breakout DTC success story—co-founding one of America’s fastest-growing eCommerce brands: Burst Oral Care. In this episode, she shares how Burst launched at dental conventions, scaled through hygienist word-of-mouth, and partnered with A-list influencers like Khloé & Kim Kardashian—all while keeping product quality and customer obsession at the center of their brand. What you’ll learn: • Why they skipped traditional launch playbooks and scaled through hygienists • The two growth levers that made Burst explode • How Brittany navigated inventory stress, funding rounds & 75-day lead times • Her philosophy on hiring, culture, and leadership • Why they chose the more expensive delivery option—and how it paid off • How they gave back with campaigns that also drove profit If you’re building a physical product brand and want to do it the smart, scrappy way—this is a masterclass in operational excellence and brand building. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠ Connect With Brittany Stewart Website → Click Here Instagram → Click Here Brittany’s Instagram → Click Here Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠Click here

8 Elo 202542min

576: (Solo) This One Trademark Mistake Nearly Killed My Business - Here's What I Learnt

576: (Solo) This One Trademark Mistake Nearly Killed My Business - Here's What I Learnt

I got sued just a few months into starting Foundr—and it nearly crushed everything I was building. In this short episode, I’m sharing the full story behind how I was forced to change the name of my business, the legal mistakes I made, and the surprising reasons it turned out to be the best thing that ever happened to me. If you’re launching a brand or picking a name right now, this lesson could save you years of pain. Here’s what you’ll take away: • The #1 mistake I made when choosing the original name for Foundr • How to know if your brand name could get you in trouble • The simple steps to protect your brand before it’s too late This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠Click here

5 Elo 20259min

575: Ty Haney on Being Ousted From Her Own Company: The Lesson's Learnt & How to Bounce Back

575: Ty Haney on Being Ousted From Her Own Company: The Lesson's Learnt & How to Bounce Back

In this episode, Ty Haney, founder of Outdoor Voices, shares how she turned her public downfall into the blueprint for an even bigger comeback—building multiple new brands and redefining how community drives growth. She reveals: • How she built Outdoor Voices into a $100M cult brand by age 30 • Why the DTC playbook failed—and what she’s doing differently now • The four-part community-building formula that makes customers 4x more valuable • Her biggest mistakes as a first-time CEO—and how she’s fixing them with Joggy and TYB • Why owning your story and controlling your cap table is non-negotiable • The future of founder-led content, brand building, and consumer trust If you’re building a product brand, fighting for comeback, or want a masterclass in turning failure into fuel—don’t miss this one. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠ Connect With Ty Haney Ty's Instagram → Click Here Joggy's Instagram → Click Here TYB's Instagram → Click Here Joggy's Website → Click Here TYB's Website → Click Here Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠Click here

1 Elo 202551min

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