Shifting Ad Budgets to Digital Video

Shifting Ad Budgets to Digital Video

#QOTD: What do you think of the 3-question episode vs. the 5-question? Let me know!

General statements like "you should move your budget to digital video" scare me. Typically when people think about online video they think about spending 5/10% on the overall production and then 90/95% on the distribution. Of that 95% of allocated budget, they just end up pounding the users with right hooks and wind up pissing them off.

So what does online video mean to most people? It's the pre-rolls on YouTube where people end up tabbing out and don't end up consuming the content. OR, they're going to sites like ESPN.com and getting pounded by 30 second videos that waste OUR time, which I'm sure pisses most of us off.

What I'm most worried about when I hear about these allocations is that I actually like live TV commercials better than the online videos that end up blocking the users from what they actually want to do or see. As I've stressed a million times before, this comes down to providing VALUE.

So when I hear these notions versus what I know the practitioners are actually doing, it bothers me because I know that they're spending their budgeted dollars on video that is annoying customers. They end up putting these videos in places where the consumer doesn't want it, versus putting a larger percentage of the money on making better quality content and putting it in places where people actually want to consume it -- such as in native Facebook dark posts, where the user has the option to view or not.

In theory, it's great that traditional dollars are moving to digital but unfortunately people continue to misplay it because they're not focusing on providing actual VALUE.

Jaksot(3442)

Rich Kids, Birthdays, and Anniversaries

Rich Kids, Birthdays, and Anniversaries

#QOTD: Just show me some love!! Everything trickles from the top. For a long time I used to talk about the "rich-kid syndrome" and how they didn't have it in them to hustle their way to building a sus...

13 Marras 20144min

Mistakes, Interviews, and Keynotes

Mistakes, Interviews, and Keynotes

As a teacher and any professional looking to expand their personal brand, my advice remains the same -- Cut out the crap, stop wasting time on non-important things, and hustle to build your brand.  If...

11 Marras 20148min

Pet Peeves, Young Entrepreneurs, and Overcoming Fear

Pet Peeves, Young Entrepreneurs, and Overcoming Fear

#QOTD: How long have you been following my work?Wanting to be an entrepreneur and being an entrepreneur are two very different things. If I were a young and aspiring entrepreneur I would go out an hus...

10 Marras 201416min

Prioritizing Your Time & Hooking Up

Prioritizing Your Time & Hooking Up

#QOTD: Want to win a dinner with me? I need you to predict how many episodes of the #AGV show we'll wind up producing once this is all said and done. Those that guess right will be selected to have di...

6 Marras 20147min

Facebook Organic Reach, Dating in NYC, and Being a Leader

Facebook Organic Reach, Dating in NYC, and Being a Leader

#QOTD: How bad you want to work at VaynerMedia?The transition from being a "doer" to becoming a leader can be very difficult. Quite frankly, it scares the crap out of me. It's hard to go from "executi...

4 Marras 201420min

Virtual Reality, Content Creation, and No Excuses

Virtual Reality, Content Creation, and No Excuses

#QOTD: Let me know what the next 3-5 years look like for your business. What do you have planned? What are you looking to accomplish?   Micro-Content is the idea of making content specific to the cont...

3 Marras 201422min

Twitter Auto-Replies, Marketing Gurus, and Happiness

Twitter Auto-Replies, Marketing Gurus, and Happiness

#QOTD: No question for this one! I need more banter!! I'm looking at you, VaynerNation ;) I absolutely hate when people send auto-messages after they've gained a new follower. I have actively un-follo...

31 Loka 201416min

How To Create Real Estate Content

How To Create Real Estate Content

#QOTD - Are you a chugger, or did you have a turning-point moment, and if so, what was it? If I were a realtor, the thing I would do more than anything else would be to review the establishments in my...

28 Loka 201410min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
pomojen-suusta
ostan-asuntoja-podcast
juristipodi
rss-myyntikoulu
rss-seuraava-potilas
rss-lahtijat
rss-draivi
leadcast
sijoitusovi-podcast
asuntoasiaa-paivakirjat
rss-startup-ministerio
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-h-asselmoilanen
rss-turha-edes-yrittaa