An uncommon approach to the crisis - Lucy Jameson
Uncensored CMO16 Kesä 2020

An uncommon approach to the crisis - Lucy Jameson

In this episode we discuss:

  • Brewdog's hand sanitiser
  • ITV's Clap From Our Carers campaign
  • Why Uncommon are making candles
  • How Boris could have handled his messaging better
  • What advice Lucy would give people in advertising
  • Why this recession presents an opportunity

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Scott Galloway vs Rory Sutherland - is the era of brand over?

Scott Galloway vs Rory Sutherland - is the era of brand over?

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Who killed Duo? How Duolingo built a brand on entertainment

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In this episode, we deep dive into the irrational world of customer behaviour with legendary behavioural economist Dan Ariely. Dan reveals why we’re all predictably wrong, how tiny invisible cues can ...

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Rory Sutherland on why marketing is the answer to economic growth

Rory Sutherland on why marketing is the answer to economic growth

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9 Huhti 202551min

Prof G on AI eating itself, social media rage & the end of the CMO

Prof G on AI eating itself, social media rage & the end of the CMO

Scott Galloway (Prof G) has returned to the Uncensored CMO podcast for a second time, in a special live episode. Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof...

2 Huhti 202557min

AI agents - personalisation, productivity & performance with Adobe, ServiceNow and IBM

AI agents - personalisation, productivity & performance with Adobe, ServiceNow and IBM

Live from Adobe Summit in Las Vegas, in this bonus triple header, Jon speaks with Colin Fleming (ServiceNow), Stacy Martinet (Adobe) and Billy Seabrook (IBM) about the hot topic in marketing today, AI...

31 Maalis 202535min

Forbes guide to being an influential CMO - Seth Matlins

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Seth Matlins is the Managing Director of the Forbes Forbes CMO Network, where he oversees the annual Forbes World's Most Influential CMOs List, the Forbes Entrepreneurial CMO 50 List, the Forbes CMO S...

26 Maalis 202550min

Oreo’s playful positioning, bold innovation and brand partnerships - Eugenia Zalis

Oreo’s playful positioning, bold innovation and brand partnerships - Eugenia Zalis

Today Jon talks with Eugenia Zalis, CMO for one of the most iconic sweet brands in the world, Oreo. We talk about their "stay playful" positioning, incredible brand collaborations (with the likes of C...

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