How a great culture led to creativity at KFC - Meghan Farren, KFC CMO
Uncensored CMO13 Syys 2022

How a great culture led to creativity at KFC - Meghan Farren, KFC CMO

Meghan Farren spent 10 years at KFC UK, spending the last 5 as CMO. What does it take to run a marketing department of one of the biggest consumer brands? What do you do when you run out of chicken as a fast food chicken joint? How do you change your strapline when it involves licking fingers during a global pandemic? And how a strong culture is pivotal for all this creativity to happen.

What we covered in this episode

  • Going back to KFC after a year - back to school vibe
  • The realness of working in a KFC restaurant
  • Research vs real world experience
  • How Meg got into marketing in the first place
  • From finance to marketing
  • How to transition industry
  • Experience vs action and impostor syndrome
  • How to nail a new job
  • Importance of culture
  • Hiring the best talent
  • Being close to the customer
  • Marketing week brand of the year
  • Power of consistency
  • The FCK campaign
  • How taking a big risk can pay off
  • How humour in a crisis can help
  • KFC’s many distinctive assets
  • How to do brand innovation well
  • Advice for aspiring CMOs

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