Cannes Lions - The 3rd Age of Effectiveness with Les Binet, Grace Kite & Tom Roach
Uncensored CMO21 Kesä 2023

Cannes Lions - The 3rd Age of Effectiveness with Les Binet, Grace Kite & Tom Roach

Following on from the IPA EffWorks and WARC session on the Terrace Stage in Cannes, I speak to effectiveness legends, Les Binet, Grace Kite and Tom roach to outline the big shifts in advertising effectiveness in the digital era, suggesting that we’re leaving the trough of disillusionment and moving onto the plateau of productivity.


Digital once promised so much in terms of effectiveness, efficiency, tracking, and accountability. But the reality didn’t live up to the hype. And now we’re entering a new era - one where the best understanding about things have always worked are being blended with new ways of doing things, and the evidence suggests things are beginning to work better as a result. They challenge the narrative that creativity is declining and digital is the culprit. On the contrary, analysis of the ARC database shows effectiveness is improving in some places, (less so in others).

It will also shine a light on brand-building in the platform world, specifically, creativity within the platforms. Tom talks about how clients, agencies and creators are getting to grips with the new environment, showcasing examples of effective creativity from around the world.

Jaksot(238)

Never Mind The Adverts 2025 Review with Orlando Wood

Never Mind The Adverts 2025 Review with Orlando Wood

This week’s bonus episode comes from Never Mind the Adverts, hosted by Jon Evans and joined by returning Uncensored CMO guest Orlando Wood. Together, they look back on the biggest marketing stories, d...

31 Joulu 202549min

Why we all need to slow down in 2026 - Emma Harris

Why we all need to slow down in 2026 - Emma Harris

Emma Harris spent a decade revolutionising Eurostar as its Marketing and Sales Director, leading the brand through years of success and navigating multiple crises. Now the Founder and Chief of Glow Lo...

22 Joulu 202542min

Mark Ritson's Top Marketing Moments of 2025

Mark Ritson's Top Marketing Moments of 2025

As has become a tradition, marketing professor Mark Ritson is back to break down his top 10 marketing moments of the year. We talk fighter brands, the president, Amazon's grannies, deepfakes, mergers ...

18 Joulu 202553min

Is AI killing SEO? Semrush Spotlight with Andrew Warden

Is AI killing SEO? Semrush Spotlight with Andrew Warden

Andrew Warden, CMO of Semrush, joins us to unpack how AI is reshaping search, and what it means for marketers heading into 2026. We discuss whether SEO is really “dead,” the biggest insights from Semr...

15 Joulu 202539min

Amazon Creative Masterclass with Jo Shoesmith Chief Creative Officer

Amazon Creative Masterclass with Jo Shoesmith Chief Creative Officer

Jo Shoesmith, Chief Creative Officer at Amazon, joins us for a second time to reveal how one of the world’s biggest brands continues to make advertising that connects emotionally and stands the test o...

10 Joulu 202541min

The secret to Duolingo's social success with Zaria Parvez - Semrush Spotlight

The secret to Duolingo's social success with Zaria Parvez - Semrush Spotlight

Zaria Parvez was the creative mastermind behind Duolingo's social media success, having joined the company in 2020 fresh out of University. 5 years later, and after 8 billion impressions, she's left f...

8 Joulu 202538min

Unilever Brand Building Masterclass with Esi Eggleston Bracey, CMO

Unilever Brand Building Masterclass with Esi Eggleston Bracey, CMO

Esi Eggleston Bracey is the Chief Marketing and Growth Officer of Unilever. Esi joined the company in 2018 and has served as President of Unilever USA and CEO of Personal Care in North America. Prior ...

3 Joulu 202546min

How Diageo’s Joint Venture will transform Ciroc & Lobos 1707 - Nick Tran

How Diageo’s Joint Venture will transform Ciroc & Lobos 1707 - Nick Tran

Nick Tran, is the CMO and President of First Round, leading Diageo’s new joint venture with Main Street Advisors to oversee two of the world’s most culturally driven spirits brands: Ciroc and Lobos 17...

26 Marras 202552min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
ostan-asuntoja-podcast
herrasmieshakkerit
rss-rahamania
rahapuhetta
rss-h-asselmoilanen
rss-seuraava-potilas
rss-paasipodi
inderespodi
taloudellinen-mielenrauha
rss-neuvottelija-sami-miettinen
rss-markkinointitrippi
van-elamaa
pomojen-suusta
sijoituspodi
yrittaja
rss-lahtijat