Achtung! How to create and sustain attention - Orlando Wood, System1
Here's what we covered in this episode:Who is Orlando and what is Lemon all about?Have the insights in Lemon changed on the back of the Coronavirus crisis?How emotion plays out in online videoWhy emot...
18 Loka 202030min
Mark Ritson - The s**t, the pipe, and what to do with it
Here's what we covered in this episode:Find out what inspired Mark to switch the actual classroom for the virtual oneHow he ended up being the old, rich guy with a wine collection he used to laugh atW...
21 Elo 202054min
Why we must focus on what matters - Mark Borkowski
Mark Borkowski is PR written large. He represents international celebrities and corporate heavyweights and is a sought-after commentator on the world of celebrity, the Media and spin.I recorded anothe...
1 Heinä 202048min
Why it’s time for a new brief - Alex Myers
What we covered in this episode:Why some brands have accelerated their growth with 3 years of market progression in 3 months, while others hit hardHow those brands that have gone dark and said nothing...
25 Kesä 202030min
An uncommon approach to the crisis - Lucy Jameson
In this episode we discuss:Brewdog's hand sanitiserITV's Clap From Our Carers campaignWhy Uncommon are making candlesHow Boris could have handled his messaging betterWhat advice Lucy would give people...
16 Kesä 202021min
Why there has never been a better time to advertise - Kate Waters, ITV
Kate joined ITV in 2019 in the newly created role of Director of Client Strategy and Planning, with a remit to help ITV Commercial build broader and deeper relationships with advertisers. A creative s...
27 Touko 202025min
The impact of covid-19 on an ad agency - Ian Millner
Ian Millner is global CEO and co-founder of Iris - one of the most successful independent agencies in the UK. He set the agency up 20 years ago as a partnership with his co-founders and it now boasts ...
26 Touko 202024min
Creative effectiveness in a crisis - Orlando Wood
Orlando Wood is the chief innovation officer at System1, and author of the IPA's best-selling book, Lemon. He also happens to be my colleague.What we cover:What is Lemon all about?How right-brained at...
13 Touko 202031min
