How Salesforce built the world's most successful B2B brand - Colin Fleming
Uncensored CMO25 Loka 2023

How Salesforce built the world's most successful B2B brand - Colin Fleming

One thing we don't talk enough about on the Uncensored CMO is B2B. Specifically, B2B companies that are investing in their brand. One such company is Salesforce, who are a true force in the B2B tech world. I caught up with their EVP of Brand Marketing, Colin Fleming, a former Red Bull Racing driver, who gave us an insight into why their brand marketing has been so effective. From Super Bowl ads and partnering with Matthew McConaughey, to building recognisable brand characters and even creating their own huge event, Dreamforce.

Links:

Timestamps:

00:00 - Intro
01:44 - Colin’s life as a racing driver
04:07 - From motorsport to marketing, what did Colin learn?
06:01 - The Salesforce journey
10:20 - The 95/5 rule in B2B
14:30 - The payback of investing in brand
15:27 - Investing in brand assets
19:31 - Why is a B2B company doing a Super Bowl ad?
21:26 - How Matthew McConaughey is involved in Salesforce
23:37 - Thoughts on AI
25:57 - Why Dreamforce is so big
32:28 - Why do people go to conferences
35:36 - Brand partnerships with Formula One
41:53 - Colin’s advice for marketers

Jaksot(251)

Mr Bates vs The Post Office - the real story behind the drama with Patrick Spence

Mr Bates vs The Post Office - the real story behind the drama with Patrick Spence

Mr Bates vs The Post Office is a the most watched drama on ITV of all time. It's the extraordinary story of the greatest miscarriage of justice in British legal history, where hundreds of innocent sub...

20 Tammi 202534min

The power of personalisation and how to deliver at scale - Mark Abraham, BCG

The power of personalisation and how to deliver at scale - Mark Abraham, BCG

Mark Abraham leads Boston Consulting Group’s Marketing, Sales & Pricing practice in North America. He also launched and leads the firm’s personalization capability. He has built some of the firm’s lar...

15 Tammi 202557min

How not to plan: what matters most in 2025 - Les Binet and Sarah Carter

How not to plan: what matters most in 2025 - Les Binet and Sarah Carter

It's our annual tradition to bring Sarah Carter and Les Binet, authors of How Not To Plan, onto the podcast to discuss the hot topics of the year and what marketers need to know in 2025. We've broken ...

8 Tammi 20251h 8min

How Amazon built distinctive assets, compound creativity and a winning culture - Ed Smith

How Amazon built distinctive assets, compound creativity and a winning culture - Ed Smith

Ed Smith leads the Amazon mass marketing team in Europe. In this episode we talk about how Amazon create such emotional advertising, how they make such huge decisions in their marketing and what Ed th...

6 Tammi 202551min

Reloaded: Rupert Howell co-founder of HHCL on creating the agency of the decade

Reloaded: Rupert Howell co-founder of HHCL on creating the agency of the decade

Uncensored CMO Reloaded. This episode was first published in May 2021.Rupert Howell is one of the founders of the iconic advertising agency HHCL & Partners. This is a bumper 2 hour episode, but I prom...

2 Tammi 20251h 52min

Never Mind The Adverts Christmas Special

Never Mind The Adverts Christmas Special

For a special Christmas edition of the Uncensored CMO, we've recorded a bonus episode of the Never Mind the Adverts podcast, featuring our good friend Orlando Wood. We talk about some breaking news, h...

23 Joulu 202425min

Fame, Feeling & Flamingos: how consistency helped Very hit new heights

Fame, Feeling & Flamingos: how consistency helped Very hit new heights

Jess Myers CCO of The Very Group, returns to the podcast sharing the success of her role over the past year. We'll explore how Jess and her team navigates the crucial "Golden Quarter" leading up to Ch...

18 Joulu 202441min

How Tony’s Chocolonely is breaking the mould with their Dean of Dopeness (CMO) Sadira Furlow

How Tony’s Chocolonely is breaking the mould with their Dean of Dopeness (CMO) Sadira Furlow

In this episode, we're diving into a fascinating conversation with Sadira Furlow, known as the "Dean of Dopeness" at Tony's Chocolonely. We unpack Sadira's career journey from launching viral campaign...

11 Joulu 202451min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-seuraava-potilas
pomojen-suusta
taloudellinen-mielenrauha
ostan-asuntoja-podcast
rss-lahtijat
rss-20-30-40-podcast
rahapuhetta
rss-sisalto-kuntoon
herrasmieshakkerit
rss-bisnesta-bebeja
rss-karon-grilli
rss-draivi
juristipodi
rss-inspiroivat-naiset
rss-siksi-viestinta