Celebrating Women in Financial Services

Welcome to WomenShare: A Celebration of Women in Financial Services. Sound different? Since launching, we have been the marketing guide for women in financial services. This is the first episode with our updated mission.

On today’s episode, Joanna Ehresman and Leah Alter are reflecting on the journey we’ve taken with this podcast, from starting as a marketing guide to becoming a vibrant community celebrating the voices and impacts of women in financial services. We’re sharing how we came to the decision to shift our focus, what will and will not be changing as we move forward, and what we’re looking forward to in coming episodes.

While this show, and the personal connection between the hosts, was initially grounded in marketing, our community's feedback has led us to embrace a more holistic celebration of women’s achievements across the financial sector. We underscore the importance of community, especially through mentoring and sponsorship.

WomenShare is more than just a platform; it’s a community fostering real connections and support among women. Looking ahead, we’re excited to bring even more diverse voices to the platform, including industry leaders and innovators who share our commitment to empowering women in financial services.

Key Takeaways:

1. Evolution of WomenShare's Focus: Joanna and Leah discuss the transformation of the podcast from a marketing guide for women in financial services to a broader celebration of women in the industry. This shift reflects our responsiveness to audience feedback and a desire to embrace more inclusive and diverse conversations about women's roles and achievements in financial services.

2. Engagement and Community Building: We are excited about the growth of our community, both in terms of the listener base and the interactions on platforms like LinkedIn. We emphasize the significance of building a community where women can connect, share experiences, and support each other, hence fostering a space of openness and safety.

3. Importance of Authenticity in Branding: Through our discussions and guest insights, Joanna and Leah highlight how important it is for financial advisors and businesses to maintain an authentic brand that truly reflects their values and origins. This authenticity attracts clients and builds trust, which is crucial for growth and retention in the financial services industry.

4. Role of Male Allies: We are reaffirming our commitment to inclusivity by recognizing the vital role that male allies play in the advancement of women in the financial industry. This episode discusses how support from men in the industry is crucial for creating a more balanced and equitable environment.

5. Future Guests and Exciting Topics: Looking forward, we are thrilled about the upcoming episodes featuring influential figures in the financial sector. Our future conversations on various topics will further inspire and empower women in the industry, and hopefully enhance the impact that we can have on our community.

We’re also excited to be announcing our new partnership as we welcome Axtella as the presenting sponsor of WomenShare! Axtella is dedicated to helping financial professionals take their practices to new heights.

If you’re ready for a firm that goes the extra mile for its advisors, visit go.axtella.com/womenshare.