058 - How do Direct-to-Consumer Hearing Aids Compare to Traditional Devices? What Can We Learn from the Current Research?

058 - How do Direct-to-Consumer Hearing Aids Compare to Traditional Devices? What Can We Learn from the Current Research?

Even though OTC devices don’t exist yet as an FDA-regulated product category, direct-to-consumer hearing devices have existed for decades. In this week’s episode of This Week in Hearing Brian Taylor interviews Professor Sterling Sheffield of the University of Florida. Sterling has authored soon-to-be-published research comparing DTC devices to medical grade hearing aids. During the interview, Sterling also shares some results that may surprise you.

In addition to his studies in this area, Professor Sheffield provides valuable insights on how both hearing care professionals and consumers should approach an evolving hearing care market that includes OTC devices.

Be sure to subscribe to our YouTube channel for the latest episodes each week, and follow This Week in Hearing on LinkedIn and Twitter: https://www.linkedin.com/company/this-week-in-hearing/ https://twitter.com/WeekinHearing

Jaksot(349)

333 - World Hearing Day: A Global Effort to Improve Hearing Care

333 - World Hearing Day: A Global Effort to Improve Hearing Care

Every year, World Hearing Day brings global attention to one of the most common — and often overlooked — public health challenges: hearing loss.In this discussion, experts from the World Health Organi...

24 Helmi 27min

332 - Smart Audio Meets Hearing Health: Key Takeaways from CES 2026

332 - Smart Audio Meets Hearing Health: Key Takeaways from CES 2026

What if the future of hearing technology doesn’t sit inside the ear at all? At CES 2026, one of the most important trends was the rapid rise of open-ear hearing devices — from smart hearing glasses an...

17 Helmi 30min

331 - The Convergence of AI, Audio, and Hearing Devices

331 - The Convergence of AI, Audio, and Hearing Devices

What if advanced AI noise reduction could run efficiently on standard hearing device hardware?In this episode, Dave Kemp speaks with Aernout Arends of Absolute Audio Labs and Zengyi “Boltzmann” Li of ...

11 Helmi 23min

330 - Auracast at Marriott Theatre — Audience Reactions and a Behind the Scenes Look

330 - Auracast at Marriott Theatre — Audience Reactions and a Behind the Scenes Look

What does Auracast actually feel like in a real-world performance? In this episode, Andrew Bellavia visits the Marriott Theatre near Chicago, where he was invited to personally experience Auracast dur...

9 Helmi 12min

329 - A Brain-Based Approach to Understanding and Managing Tinnitus

329 - A Brain-Based Approach to Understanding and Managing Tinnitus

What makes tinnitus distressing for some people—but barely noticeable for others?In this in-depth conversation, clinical psychologist and tinnitus researcher Dr. Jennifer Gans explains why tinnitus is...

3 Helmi 38min

328 - Hearing Aids as Fashion Tech? Inside Overtone’s Vision for the Future

328 - Hearing Aids as Fashion Tech? Inside Overtone’s Vision for the Future

What if hearing technology didn’t try to hide—but instead embraced visibility and style? In this conversation, Nick Morgan-Jones shares his personal journey with hearing loss and the stigma that kept ...

27 Tammi 24min

327 - From Ambivalence to Action: Rethinking Patient Counseling in Hearing Care

327 - From Ambivalence to Action: Rethinking Patient Counseling in Hearing Care

Why do so many people delay hearing care—even after acknowledging a problem or receiving a recommendation? In this conversation, hearing instrument specialist and researcher Bobbi-Jo Marlatt explores ...

20 Tammi 24min

326 - Can Auracast Redefine Audio Accessibility in Public Spaces?

326 - Can Auracast Redefine Audio Accessibility in Public Spaces?

What will it take for accessible audio to become the norm rather than the exception in public spaces? In this conversation, Andrew Bellavia is joined by Paul Daft of GN and journalist and accessibilit...

12 Tammi 55min

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