123 - Direct to Consumer Hearing Care: Interview with Orka Co-Founder, Xinke Liu

123 - Direct to Consumer Hearing Care: Interview with Orka Co-Founder, Xinke Liu

This week, host Andrew Bellavia is joined by Xinke Liu, co-founder of direct-to-consumer hearing aid company, Orka. The company was founded in 2018 with the aim of creating a more user-friendly and accessible hearing aid experience.

Liu explains that a convergence of factors made it the right time to start Orka, such as the passage of the OTC legislation, enhanced technological capabilities, and her own personal experience struggling with hearing loss.

Orka hearing aids are available online and once ordered, customers then work with a remote audiologist to program them for their specific hearing loss.

Be sure to subscribe to our YouTube channel for the latest episodes each week, and follow This Week in Hearing on LinkedIn and Twitter:

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335 - Holistic Hearing Care and the Tinnitus Patient

335 - Holistic Hearing Care and the Tinnitus Patient

Tinnitus care is no longer just about masking sound—it’s about treating the whole person.This week, Shari Eberts speaks with Dr. Maren Stropahl, Senior Director of Holistic Hearing Care and Head of Au...

12 Maalis 24min

334 - ELEHEAR’s David Hogan Talks OTC Hearing Aids and the Future of Consumer Hearing Tech

334 - ELEHEAR’s David Hogan Talks OTC Hearing Aids and the Future of Consumer Hearing Tech

How are over-the-counter (OTC) hearing aids evolving as the market continues to develop? This week, host Bob Traynor speaks with David Hogan, Managing Director of ELEHEAR, about the growth of the OTC ...

9 Maalis 34min

333 - World Hearing Day: A Global Effort to Improve Hearing Care

333 - World Hearing Day: A Global Effort to Improve Hearing Care

Every year, World Hearing Day brings global attention to one of the most common — and often overlooked — public health challenges: hearing loss.In this discussion, experts from the World Health Organi...

24 Helmi 27min

332 - Smart Audio Meets Hearing Health: Key Takeaways from CES 2026

332 - Smart Audio Meets Hearing Health: Key Takeaways from CES 2026

What if the future of hearing technology doesn’t sit inside the ear at all? At CES 2026, one of the most important trends was the rapid rise of open-ear hearing devices — from smart hearing glasses an...

17 Helmi 30min

331 - The Convergence of AI, Audio, and Hearing Devices

331 - The Convergence of AI, Audio, and Hearing Devices

What if advanced AI noise reduction could run efficiently on standard hearing device hardware?In this episode, Dave Kemp speaks with Aernout Arends of Absolute Audio Labs and Zengyi “Boltzmann” Li of ...

11 Helmi 23min

330 - Auracast at Marriott Theatre — Audience Reactions and a Behind the Scenes Look

330 - Auracast at Marriott Theatre — Audience Reactions and a Behind the Scenes Look

What does Auracast actually feel like in a real-world performance? In this episode, Andrew Bellavia visits the Marriott Theatre near Chicago, where he was invited to personally experience Auracast dur...

9 Helmi 12min

329 - A Brain-Based Approach to Understanding and Managing Tinnitus

329 - A Brain-Based Approach to Understanding and Managing Tinnitus

What makes tinnitus distressing for some people—but barely noticeable for others?In this in-depth conversation, clinical psychologist and tinnitus researcher Dr. Jennifer Gans explains why tinnitus is...

3 Helmi 38min

328 - Hearing Aids as Fashion Tech? Inside Overtone’s Vision for the Future

328 - Hearing Aids as Fashion Tech? Inside Overtone’s Vision for the Future

What if hearing technology didn’t try to hide—but instead embraced visibility and style? In this conversation, Nick Morgan-Jones shares his personal journey with hearing loss and the stigma that kept ...

27 Tammi 24min

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