Ole Lütjens: The story behind the Disney+ launch

Subscribe for free to our show on Substack to receive episodes a week early, bonus content like post-show discussions, and more: https://designbetterpodcast.com/ Show notes: https://designbetterpodcast.com/p/ole-lutjens-evidence-based-design What was it like to lead product design at Disney through the creation of Disney+, one of its biggest launches in the digital age? And how did a designer from Germany become a design leader for Major League Baseball, when he knew almost nothing about the sport? We talk to Ole Lütjens, former VP of Product Design at Disney, about the arc of his career, from his early days in the electronic music scene through his roles at MLB Advanced Media, Hulu and Disney. We also talk about evidence-based design, the Nemawashi method, and why designer storytelling can be too fast. Bio Ole Lütjens is a design executive with over 25 years of experience building and leading product design teams. He was formerly the Vice President of Product Design at Disney Streaming where he oversaw UX for Disney+, Hulu and Star+. Throughout his career, he’s been generating and implementing new ideas about the design and technology of content interaction. He’s interested in new models of experience and storytelling and has been fortunate to work with thought leaders in diverse industries on the cutting edge of technology since the 90s. This episode is brought to you by: Methodical Coffee: Roasted, blended, brewed, served and perfected by verified coffee nerds 🤓 : https://methodicalcoffee.com/ (use code "designbetter" for 10% off of your order). Freehand by InVision: The intelligent whiteboard that's half the price of Miro and Mural: https://freehandapp.com/ Help us make the show even better by taking a short survey: www.dbtr.co/survey If you're interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.com If you'd like to submit a guest idea, please contact us at: contact@thecuriositydepartment.com