E288 - The Future of Email Marketing is Personable and Ethical (Yuval Ackerman - Yuval Ackerman Copywriting)
Inbound Back Office19 Touko 2023

E288 - The Future of Email Marketing is Personable and Ethical (Yuval Ackerman - Yuval Ackerman Copywriting)

Email marketing can feel intrusive at times, even when you have followed the proper opt-in regulations.

However, there are ways of connecting with your contacts in a real, authentic way that takes the intrusive, pushy sales feeling out of it.

Our guest, Yuval Ackerman, founder and CEO of Yuval Ackerman Copywriting, speaks to us about how the future of email marketing is personable and ethical.

Yuval Ackerman is an ethical email strategist and copywriter. She works with eCommerce and personal brands to create people-first experiences that stand out in oversaturated inboxes.

She's also a globe trotter, a songwriter, and the host of the conscious relationship podcast "Loving Against My Instincts". When she's not coming up with bad puns and profitable customer-centric marketing strategies, Yuval is obsessed with anything to do with food.

Jaksot(362)

E363 - The 7 Universal Principles of Persuasion & Thinking Fast & Slow (David Aaronson, Digital Inbound)

E363 - The 7 Universal Principles of Persuasion & Thinking Fast & Slow (David Aaronson, Digital Inbound)

Persuasion can have a huge impact on your sales.But how do you use persuasion without being sleazy or manipulative? Well, David Aaronson of Digital Inbound has the answer.As the owner of Digital Inbou...

19 Heinä 202424min

E362 - Marketing for eCommerce Businesses (Tifany Mazza, Tykio)

E362 - Marketing for eCommerce Businesses (Tifany Mazza, Tykio)

If you have an eCommerce business, are you marketing effectively?eCommerce marketing is a different animal than B2B marketing.So how do you know if you're doing it right?That's where Tifany Mazza, Fou...

12 Heinä 202420min

E361 - Maximizing Profits- Mastering Your Agency's P&L Structure and Key Performance Benchmarks (Garrett Mehrguth, Directive Consulting)

E361 - Maximizing Profits- Mastering Your Agency's P&L Structure and Key Performance Benchmarks (Garrett Mehrguth, Directive Consulting)

Are you a "profit first" agency?Well, maybe you shouldn't be...What if there was a better way to maximize your profits while putting other metrics first?On this episode, we have Garrett Mehrguth, Foun...

5 Heinä 202424min

E360 - How to Generate Leads With Your Podcast (Ryan Sullivan, Podcast Principles)

E360 - How to Generate Leads With Your Podcast (Ryan Sullivan, Podcast Principles)

Have you been thinking about starting a podcast?Do you have a podcast and wonder how you can generate leads from it?Well wonder no more!On this episode of the IBO podcast, we have Ryan R. Sullivan, Fo...

28 Kesä 202423min

E359 - Living and LOVING Your Agency's Mission and Core Values (Emily Green, Grace Communications)

E359 - Living and LOVING Your Agency's Mission and Core Values (Emily Green, Grace Communications)

When was the last time you thought about your business' core values?Do you even have core values for your business?If not, you could be hurting your business!On this episode, we have Emily Green, CEO ...

21 Kesä 202425min

E358 - The Potential Impact of SMS Marketing for Agencies and Businesses (Shannon Panaro, SP Marketing)

E358 - The Potential Impact of SMS Marketing for Agencies and Businesses (Shannon Panaro, SP Marketing)

Are you offering SMS Texting as a service yet?If not you may be missing out!There is huge potential in SMS for your clients and your agency.And Shannon Panaro, Owner of SP Marketing is on the IBO podc...

14 Kesä 202421min

E357 - Marketing Jargon & How Agencies Talk to Their Clients and Prospective Clients (Mark Whittaker, Whitmark Digital)

E357 - Marketing Jargon & How Agencies Talk to Their Clients and Prospective Clients (Mark Whittaker, Whitmark Digital)

Are you being clear to your audience?Or are you using marketing jargon that only those in the industry can understand?On this episode, we have Mark Whittaker, Owner of Whitmark Digital who is chatting...

7 Kesä 202423min

E356 - Indoor Digital Billboards (Digital Wave Marketing Solutions, Austin Wolfe)

E356 - Indoor Digital Billboards (Digital Wave Marketing Solutions, Austin Wolfe)

What if you could offer your clients a new and profitable way of advertising?Enter indoor digital billboards.Never heard of them?Well you're in luck because on this episode we have Austin Wolfe, Owner...

31 Touko 202423min

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