E340 - Utilizing an Experimental Mindset to Grow Your Business (Carolina Fowler, Lovegood Studio)
Inbound Back Office22 Maalis 2024

E340 - Utilizing an Experimental Mindset to Grow Your Business (Carolina Fowler, Lovegood Studio)

On this episode of the IBO podcast, we have Carolina Fowler, Brand and Marketing Strategist at Lovegood Studio to discuss Utilizing an Experimental Mindset to Grow Your Business.

Carolina is a brand and marketing strategist and founder of Lovegood Studio. After 16+ years in marketing, she approaches business growth with a Design Thinking-inspired experimental framework, designing smart brand & marketing strategies that help solopreneurs and small businesses to get the most out of their marketing efforts, with minimized risk and maximized impact, so we can finally build the joyful, financially and energetically sustainable businesses of our dreams.

Carolina covers:
  • Utilizing an experimental mindset in business growth. (7:17)
  • Prioritizing marketing efforts for growth. (16:17)
  • Marketing funnel optimization and experimentation. (21:43)
  • Systematizing experimentation for marketing agencies. (27:30)

You can find Carolina at Lovegood Studio and on socials:

LinkedIn
IG

Grab your freebie here!

If you liked this episode, please leave us a review on Apple Podcasts!

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E362 - Marketing for eCommerce Businesses (Tifany Mazza, Tykio)

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E361 - Maximizing Profits- Mastering Your Agency's P&L Structure and Key Performance Benchmarks (Garrett Mehrguth, Directive Consulting)

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E360 - How to Generate Leads With Your Podcast (Ryan Sullivan, Podcast Principles)

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E359 - Living and LOVING Your Agency's Mission and Core Values (Emily Green, Grace Communications)

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E358 - The Potential Impact of SMS Marketing for Agencies and Businesses (Shannon Panaro, SP Marketing)

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E357 - Marketing Jargon & How Agencies Talk to Their Clients and Prospective Clients (Mark Whittaker, Whitmark Digital)

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E356 - Indoor Digital Billboards (Digital Wave Marketing Solutions, Austin Wolfe)

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