Ep 14: Bootstrapping A Business In The Face Of Well-Funded Competition (with Laura Roeder)

Ep 14: Bootstrapping A Business In The Face Of Well-Funded Competition (with Laura Roeder)

So you want to start a business? No problem. You want to bootstrap it yourself? Okay. You want to position yourself directly against huge competitors and play them at their own game? You've got guts! Laura Roeder launched MeetEdgar - a social media scheduling tool - in 2014 and was up against giants like Hootsuite (who have raised over $300m in funding). So how can a small bootstrapped company compete? Laura spoke at BoS Europe 2018 with her Four P Points for success. Recorded live at Business of Software Europe 2018 in Cambridge UK. For more talks from BoS conferences, go to businessofsoftware.org/videos

Jaksot(158)

Designing Organisational Culture

Designing Organisational Culture

Alexander Osterwalder on Designing Organisational Culture. Watch the talk here; http://businessofsoftware.org/2016/07/how-to-design-organisational-culture-alex-osterwalder-bos-usa-2015/

16 Maalis 201851min

Your Company Should Be Your Best Product

Your Company Should Be Your Best Product

Jason Fried, CEO of Basecamp, talks about how they treat their company as a Product by iterating on it to fix 'bugs'. A peak behind the curtain to see how a well established SaaS company designs its employees' user experience. Watch the talk here: http://businessofsoftware.org/2017/08/build-customer-driven-product-team-jason-fried-basecamp-bos-usa-2016/

8 Maalis 20181h 10min

How We Almost Messed Up Trello

How We Almost Messed Up Trello

In early 2017, Trello was acquired by Atlassian for the mammoth sum of $425 million. In 2016, Michael Pryor sat down with Paul Kenny at Business of Software Conference USA to discuss how they almost messed up Trello. Seems like they managed to do alright in the end...

1 Maalis 201859min

The End Of Competitive Advantage

The End Of Competitive Advantage

In this week's episode, Thinkers50 nominee Professor Rita Gunther McGrath of Columbia Business School talks about the End of Competitive Advantage - how do you stay ahead in a rapidly moving, fast-paced business environment?

22 Helmi 201853min

What Is Jobs To Be Done? (with Bob Moesta & Chris Spiek)

What Is Jobs To Be Done? (with Bob Moesta & Chris Spiek)

Bob Moesta & Chris Spiek demonstrate how to use JTBD practically in your business by conducting a live interview with a BoS attendee.

16 Helmi 201858min

Interview with David Heinemeier Hansson

Interview with David Heinemeier Hansson

Joel Spolsky says: "Never rewrite your software from scratch". DHH says: "Rewrite your damn software". In this interview, he explains why.

9 Helmi 201858min

Why A SaaS Pricing Consultancy Gives Away Free Software | Patrick Campbell | BoS USA 2016

Why A SaaS Pricing Consultancy Gives Away Free Software | Patrick Campbell | BoS USA 2016

Come to one of our events! bit.ly/1Q9gzjG

5 Touko 201751min

The Five Habits Of Highly Successful SaaS Companies | Tim Barker | BoS EU 2014

The Five Habits Of Highly Successful SaaS Companies | Tim Barker | BoS EU 2014

Come to one of our events! bit.ly/1Q9gzjG

5 Touko 20171h

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