Ep 14: Bootstrapping A Business In The Face Of Well-Funded Competition (with Laura Roeder)

Ep 14: Bootstrapping A Business In The Face Of Well-Funded Competition (with Laura Roeder)

So you want to start a business? No problem. You want to bootstrap it yourself? Okay. You want to position yourself directly against huge competitors and play them at their own game? You've got guts! Laura Roeder launched MeetEdgar - a social media scheduling tool - in 2014 and was up against giants like Hootsuite (who have raised over $300m in funding). So how can a small bootstrapped company compete? Laura spoke at BoS Europe 2018 with her Four P Points for success. Recorded live at Business of Software Europe 2018 in Cambridge UK. For more talks from BoS conferences, go to businessofsoftware.org/videos

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Looking Good For Fun And Profit | Robert J Moore| BoS USA 2015

Looking Good For Fun And Profit | Robert J Moore| BoS USA 2015

Come to one of our events! bit.ly/1Q9gzjG

5 Touko 201751min

Lessons Learned In 17 Years Building And Exiting A SaaS Company | Gail Goodman | BoS USA 2016

Lessons Learned In 17 Years Building And Exiting A SaaS Company | Gail Goodman | BoS USA 2016

Come to one of our events! bit.ly/1Q9gzjG

5 Touko 20171h 2min

How To Grow And Market A SaaS Business | AMA with Duane Jackson

How To Grow And Market A SaaS Business | AMA with Duane Jackson

Duane Jackson, Founder, Kashflow Come to one of our events! http://bit.ly/1Q9gzjG

5 Touko 201747min

Agile Master Class | AMA With Jenni Jepsen

Agile Master Class | AMA With Jenni Jepsen

Jenni Jepsen is a partner at goAgile, a Denmark-based Agile consulting firm. Her focus in on helping people deliver value faster and create lasting change. By getting to the core of WHY Agile works and helping people thrive through change, Organisations become Agile – increasing motivation, effectiveness and transparency. Watch her talk at BoS Europe 2015 here: http://bit.ly/2qu9O7O

2 Touko 201716min

The Job Your Product Does | Clayton Christensen | BoS USA 2011

The Job Your Product Does | Clayton Christensen | BoS USA 2011

This is probably one of the most important talks you will ever see if you are an entrepreneur in any discipline. Professor Clayton Christensen talks models of disruptive innovation, what the job of your product is and explains why there will always be room for disruptive innovation an entrepreneurs in the world. Trust us, you just don’t want to miss this talk.

20 Huhti 20171h 32min

Want to go from stuck to creative spark? | AMA with Scott Berkun

Want to go from stuck to creative spark? | AMA with Scott Berkun

Scott Berkun, bestselling author and popular speaker on philosophy, culture and business, introduces a fresh way to understand creative thinking, how ideas work, plus how to be more productive. He's recently published a new book, The Dance of the Possible with challenging chapters on topics like creative confidence, making bold decisions, and separating the need for feedback from the desire for encouragement. Scott shares with you fundamental principles and useful tips to use in your business.

12 Huhti 201757min

Things I Wish I Could Have Told Young Mr Fishkin | Rand Fishkin | BOS EU 2016

Things I Wish I Could Have Told Young Mr Fishkin | Rand Fishkin | BOS EU 2016

Things I Wish I Could Have Told Young Mr Fishkin | Rand Fishkin | BOS EU 2016 by Business of Software

11 Huhti 20171h 1min

SaaS & The Art Of Software Pricing | Jeff Lawson | BoS USA 2011

SaaS & The Art Of Software Pricing | Jeff Lawson | BoS USA 2011

Beware! Jeff knows a lot of words that could offend some. It doesn’t stop him giving one of the sharpest talks on Software Pricing we have ever seen at the 2011 Business of Software Conference. He is also an expert in drawing owls and can teach you his patented method… Learn about the simple, universal pricing formula that is used by many SaaS providers and how to measure value and put a price on it. Jeff talks about the difference between cost based, value based and competitive pricing, as well as discussing the customer feedback loops, split testing, creating pricing options, audience segmentation, and using price levers. Jeff has used all of these principles to position Twilio as the undisputed cloud-based telco leader.

11 Huhti 201751min

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