Ep 66 The stories your customers tell you (with Sally Foote)

Jason Fried is co-founder of Basecamp, a private company based in Chicago that builds the best web tools possible with the least number of features necessary. The launch of Hey, Basecamp's new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email. This session includes many questions from the audience as Jason discusses some of the learning from Basecamp’s first product launch in a decade. For more great talks, events, and articles, sign up for the BoS newsletter a businessofsoftware.org/update

23 Maalis 20211h 5min

People talk a lot about scaling SaaS, or scaling your hiring or culture. But what about marketing? How does your Marketing need to develop in line with the rest of the business? Andrus Purde was head of marketing at Pipedrive, a simple tool that helps small teams get their sales organized. He is currently Co-founder and CEO of Outfunnel (a sales centric marketing automation tool.) For more great BoS goodness, sign up for free to the BoS newsletter at businessofsoftware.org/update

16 Maalis 202124min

Culture is reinforced by strong leaders with a willingness to address some of the daily things that let emotional triggers prevent us from building a great company. Promise is building a loyal team at tap influence, innovating in a product area that's entirely uncharted, and helping evolve how businesses get heard by consumers. Prior to TapInfluence, Phelon was Chief Revenue Officer of the Resumator, CEO of The Phelon Group, and served as CEO of UpMo, an enterprise talent management SaaS system. To get more great talks and articles delivered direct to your inbox, sign up for the free BoS Newsletter at businessofsoftware.org/update

9 Maalis 202149min

If you’ve ever worked with someone you didn’t trust, you will know why trust is important in the workplace. Teams that don’t trust each other don’t work well together. Much of the talk around ‘trust’ in business is misunderstood and lacks clear and actionable frameworks for you to make things better. Drawing on personal experience and a lot of study, Gareth Marlowe of Eqsytems.io spoke at BoS in 2019 with a talk aimed to help you to appreciate how trust issues may be limiting your company’s growth and the role you might be playing in destroying trust. For more great BoS news and videos, sign up for the newsletter at businessofsoftware.org/update

2 Maalis 202149min

Poppy is a co-founder and CEO of Darktrace, a world-leading AI company for cyber defence, named Europe’s ‘Fastest Growing Super Scale-up’ by Tech Tour in 2018. Poppy was awarded an OBE (Officer of the Order of the British Empire) in 2019 in recognition of her services to cyber security. In this talk from BoS Europe 2019, Poppy will discuss how Darktrace has grown to become one of the world’s fastest growing cyber AI company. She will share some of her experiences in helping to shape and scale a successful commercial strategy that has meant the company has grown incredibly quickly; from the outset, the intention was to establish a reputation in a key market before applying its AI know-how to other challenges, such as risk or compliance. Recorded live at Business of Software Conference Europe 2019

23 Helmi 202155min

If you don’t have a Head of Product you may suffer from: narrow focus on engineer/development productivity; underpowered product management teams; customer benefits misaligned with actual features; and lack of a realistic product strategy. But it’s hard to hire a Head of Product. We don’t know what product leaders do, and disagree about what’s most important in a new one. We write wildly aspirational job descriptions for candidates and we confuse subject/market expertise with product management/leadership experience to name just a few errors. Rich Mironov wrote The Art of Product Management and is a voice for the scrappy entrepreneur in all of us. In this talk from BoS USA Online, he looks at the important aspects of product leaders: Organizing the product organization. Cross-functional leadership. Building what users actually need. Recorded at Business of Software Conference USA Online 2020. For more great videos from BoS, visit businessofsoftware.org/videos

16 Helmi 202157min

Choosing the wrong metrics can lead to the wrong strategy, or worse, no strategy at all. (For example, learn why revenue is a dangerous target.) In this talk from BoS USA Online, Matt shares some of the lessons he’s learned in growing companies, large and small, that will help you choose the right metrics to target in your organisation. Recorded online via Zoom at Business of Software Conference USA Online, September 2020. For more great talks, sign up for the newsletter at businessofsoftware.org/update

9 Helmi 202155min

Rita introduces her new research on how strategic inflection points offer an opportunity to disrupt existing players using examples like Dollar Shave Club vs. Gillette to show how changes in technology can destabilise existing competitive advantages. Michael Sikorsky shows how companies create entirely new business models to solve perennial problems and drive growth – how can banks use mobile to appeal to millennials and machine learning talk to talk to your mobile? Recorded live at BoS USA 2017 in Boston, MA. For more great videos check out businessofsoftware.org/videos and sign up for our newsletter for fresh new talks and conference updates at busienssofsoftware.org/update

2 Helmi 20211h