(Part 1/2) Content Marketing for Founders - Fundamentals, Challenges, Distribution Strategies (feat. Dessire Ugarte)

(Part 1/2) Content Marketing for Founders - Fundamentals, Challenges, Distribution Strategies (feat. Dessire Ugarte)

In this conversation, Dessire Ugarte, a digital marketer, discusses the basics of content marketing and the challenges faced by startups in this field. She emphasizes the importance of defining the target audience and creating content that addresses their specific needs. Dessi also highlights the role of storytelling in content marketing and the need to start small and gradually expand the target audience. The conversation concludes with a teaser for the next episode, which will focus on distribution strategies in content marketing. Takeaways
  • Content marketing is a marketing approach that involves creating and distributing valuable content to attract and retain a specific audience.
  • Start by defining the problem your product or project solves and communicate it clearly to your target audience.
  • Narrow down your target audience to a specific group or persona to create more focused and effective content.
  • Storytelling plays a crucial role in content marketing, helping to engage and connect with your audience.
  • Start small and gradually expand your target audience as you gain more clarity and resources.
Chapters 00:00 Introduction and Background 01:19 Defining Content Marketing 03:14 Changes in Content Marketing 06:52 Challenges in Content Marketing 08:20 Determining the Type of Content 12:02 The Importance of Storytelling 14:22 The Order of Defining What, Why, Who, and How 18:04 Defining the Target Audience 20:53 Narrowing the Focus of the Audience 26:21 Starting Small and Expanding 31:51 Recap and Teaser for Next Episode

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(Part 1/2): The Art of Tech Transition (feat. Richa Bhardwaj)

(Part 1/2): The Art of Tech Transition (feat. Richa Bhardwaj)

(Part 1/2) I had an opportunity to chat with ⁠Richa Bhardwaj⁠, a Holistic Technology Professional, about various aspects of Software Development. We talked about technology stacks, code reviews, comfort zones, full stack development, polyglot development, and more. Snowpal's Products: Backends as Services on AWS Marketplace Mobile Apps on App Store and Play Store Web App Education Platform for Learners and Course Creators #snowpal

7 Joulu 202340min

(Book: Part 6/6) Future-Proofing Product Management: A Guide to Current Trends and Beyond (feat. Magali Pelissier)

(Book: Part 6/6) Future-Proofing Product Management: A Guide to Current Trends and Beyond (feat. Magali Pelissier)

(Part 6/6) I had an opportunity to chat with Magali Pelissier, Product Management Leader at Cisco, about her latest book: "Future-Proofing Product Management: A Guide to Current Trends and Beyond", and it made for a very exciting conversation. You can find the book ⁠here⁠. Magali's podcast, "Product Perspectives", can be found on ⁠Apple⁠ & ⁠Spotify⁠. For more details, check out Magali's ⁠website⁠. Note: The entire conversation is spread across 6 episodes. I highly recommend that you watch them in sequence. Snowpal's Products: Backends as Services on AWS Marketplace Mobile Apps on App Store and Play Store Web App Education Platform for Learners and Course Creators

7 Joulu 202339min

(Book: Part 5/6) Future-Proofing Product Management: A Guide to Current Trends and Beyond (feat. Magali Pelissier)

(Book: Part 5/6) Future-Proofing Product Management: A Guide to Current Trends and Beyond (feat. Magali Pelissier)

(Part 5/6) I had an opportunity to chat with Magali Pelissier, Product Management Leader at Cisco, about her latest book: "Future-Proofing Product Management: A Guide to Current Trends and Beyond", and it made for a very exciting conversation. You can find the book ⁠here⁠. Magali's podcast, "Product Perspectives", can be found on ⁠Apple⁠ & ⁠Spotify⁠. For more details, check out Magali's ⁠website⁠. Note: The entire conversation is spread across 6 episodes. I highly recommend that you watch them in sequence.

7 Joulu 202340min

(Book: Part 4/6) Future-Proofing Product Management: A Guide to Current Trends and Beyond (feat. Magali Pelissier)

(Book: Part 4/6) Future-Proofing Product Management: A Guide to Current Trends and Beyond (feat. Magali Pelissier)

(Part 4/6) I had an opportunity to chat with Magali Pelissier, Product Management Leader at Cisco, about her latest book: "Future-Proofing Product Management: A Guide to Current Trends and Beyond", and it made for a very exciting conversation. You can find the book ⁠here⁠. Magali's podcast, "Product Perspectives", can be found on ⁠Apple⁠ & ⁠Spotify⁠. For more details, check out Magali's ⁠website⁠. Note: The entire conversation is spread across 6 episodes. I highly recommend that you watch them in sequence. Snowpal's Products: Backends as Services on AWS Marketplace Mobile Apps on App Store and Play Store Web App Education Platform for Learners and Course Creators

7 Joulu 202340min

(Book: Part 3/6) Future-Proofing Product Management: A Guide to Current Trends and Beyond (feat. Magali Pelissier)

(Book: Part 3/6) Future-Proofing Product Management: A Guide to Current Trends and Beyond (feat. Magali Pelissier)

(Part 3/6) I had an opportunity to chat with Magali Pelissier, Product Management Leader at Cisco, about her latest book: "Future-Proofing Product Management: A Guide to Current Trends and Beyond", and it made for a very exciting conversation. You can find the book ⁠here⁠. Magali's podcast, "Product Perspectives", can be found on ⁠Apple⁠ & ⁠Spotify⁠. For more details, check out Magali's ⁠website⁠. Note: The entire conversation is spread across 6 episodes. I highly recommend that you watch them in sequence. Snowpal's Products: Backends as Services on AWS Marketplace Mobile Apps on App Store and Play Store Web App Education Platform for Learners and Course Creators

7 Joulu 202334min

(Book: Part 2/6) Future-Proofing Product Management: A Guide to Current Trends and Beyond (feat. Magali Pelissier)

(Book: Part 2/6) Future-Proofing Product Management: A Guide to Current Trends and Beyond (feat. Magali Pelissier)

(Part 2/6) I had an opportunity to chat with Magali Pelissier, Product Management Leader at Cisco, about her latest book: "Future-Proofing Product Management: A Guide to Current Trends and Beyond", and it made for a very exciting conversation. You can find the book ⁠here⁠. Magali's podcast, "Product Perspectives", can be found on ⁠Apple⁠ & ⁠Spotify⁠. For more details, check out Magali's ⁠website⁠. Note: The entire conversation is spread across 6 episodes. I highly recommend that you watch them in sequence. Snowpal's Products: Backends as Services on AWS Marketplace Mobile Apps on App Store and Play Store Web App Education Platform for Learners and Course Creators

7 Joulu 202330min

(Book: Part 1/6) Future-Proofing Product Management: A Guide to Current Trends and Beyond (feat. Magali Pelissier)

(Book: Part 1/6) Future-Proofing Product Management: A Guide to Current Trends and Beyond (feat. Magali Pelissier)

(Part 1/6) I had an opportunity to chat with Magali Pelissier, Product Management Leader at Cisco, about her latest book: "Future-Proofing Product Management: A Guide to Current Trends and Beyond", and it made for a very exciting conversation. You can find the book ⁠here⁠. Magali's podcast, "Product Perspectives", can be found on ⁠Apple⁠ & ⁠Spotify⁠. For more details, check out Magali's ⁠website⁠. Note: The entire conversation is spread across 6 episodes. I highly recommend that you watch them in sequence. Snowpal's Products: Backends as Services on AWS Marketplace Mobile Apps on App Store and Play Store Web App Education Platform for Learners and Course Creators

7 Joulu 202337min

Challenges in bootstrapping a SaaS Startup

Challenges in bootstrapping a SaaS Startup

I stumbled into an ⁠article written by Melissa Kwan recently where the author had listed a number of challenges in bootstrapping a SaaS Startup, and as someone who runs a Startup with both B2C and B2B products, some of the points resonated well with me. I figured it might be worth sharing my perspective on some of the items mentioned in the article, and draw the parallels to our experiences. #snowpal #startup #bootstrap

7 Joulu 202331min