(Part 1/2) Content Marketing for Founders - Fundamentals, Challenges, Distribution Strategies (feat. Dessire Ugarte)
Software Development, Finance and AI24 Joulu 2023

(Part 1/2) Content Marketing for Founders - Fundamentals, Challenges, Distribution Strategies (feat. Dessire Ugarte)

In this conversation, Dessire Ugarte, a digital marketer, discusses the basics of content marketing and the challenges faced by startups in this field. She emphasizes the importance of defining the target audience and creating content that addresses their specific needs. Dessi also highlights the role of storytelling in content marketing and the need to start small and gradually expand the target audience. The conversation concludes with a teaser for the next episode, which will focus on distribution strategies in content marketing. Takeaways
  • Content marketing is a marketing approach that involves creating and distributing valuable content to attract and retain a specific audience.
  • Start by defining the problem your product or project solves and communicate it clearly to your target audience.
  • Narrow down your target audience to a specific group or persona to create more focused and effective content.
  • Storytelling plays a crucial role in content marketing, helping to engage and connect with your audience.
  • Start small and gradually expand your target audience as you gain more clarity and resources.
Chapters 00:00 Introduction and Background 01:19 Defining Content Marketing 03:14 Changes in Content Marketing 06:52 Challenges in Content Marketing 08:20 Determining the Type of Content 12:02 The Importance of Storytelling 14:22 The Order of Defining What, Why, Who, and How 18:04 Defining the Target Audience 20:53 Narrowing the Focus of the Audience 26:21 Starting Small and Expanding 31:51 Recap and Teaser for Next Episode

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(Part 2/2) Podcast Collaboration: Introducing my first 2 guests

(Part 2/2) Podcast Collaboration: Introducing my first 2 guests

(Part 2) 2 podcast collaborations in - time to share a few thoughts! My first podcast was with ⁠Matthew Davidchuk⁠, a brilliant engineer. And no surprises - 90 minutes later, I walked out a slightly better engineer. My second podcast was with ⁠Magali Pelissier⁠, a brilliant product leader. And no surprises again - 120 minutes later, I walked out a slightly better product manager. (The podcasts are in "post production", so should be published shortly) Look out for more podcasts with Matthew and Magali, as the first podcast has turned into a series! Plus, my next guest is a very special one from New Delhi, and we will be discussing a 3rd topic (hint: there may well be a hands-on, LIVE coding component to that conversation). #snowpal #podcast

30 Marras 20234min

(Part 1/2) Podcast Collaboration: Introducing my first 2 guests

(Part 1/2) Podcast Collaboration: Introducing my first 2 guests

(Part 1) 2 podcast collaborations in - time to share a few thoughts! My first podcast was with ⁠Matthew Davidchuk⁠, a brilliant engineer. And no surprises - 90 minutes later, I walked out a slightly better engineer. My second podcast was with ⁠Magali Pelissier⁠, a brilliant product leader. And no surprises again - 120 minutes later, I walked out a slightly better product manager. (The podcasts are in "post production", so should be published shortly) Look out for more podcasts with Matthew and Magali, as the first podcast has turned into a series! Plus, my next guest is a very special one from New Delhi, and we will be discussing a 3rd topic (hint: there may well be a hands-on, LIVE coding component to that conversation). #snowpal #podcast

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Do you love what you do? Do you feel fulfilled at work?

Do you love what you do? Do you feel fulfilled at work?

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ETA: What does your team base their estimates on? And how accurate are they?

It is one thing to provide an ETA for any given task, but it is completely another to provide a meaningful, reasonably accurate, and accountable ETA. Ask for ETAs but take them with a grain of salt. Focus more on solving the problem efficiently and less on the actual time it will take to solve that. #projectmanagement Manage your projects on https://snowpal.com. Keep it simple.

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Waterfall vs Scrum vs Kanban vs Agile

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Adding Scoped Bookmarks on Snowpal Pitch using the Relations Feature!

Adding Scoped Bookmarks on Snowpal Pitch using the Relations Feature!

Pitch has always supported a Linking feature that allows you to structure your content any which way you want (aka, create content once, use it any number of times). Relations is a new feature that is another feather on the cap, and it works beautifully whether you use it with Linking, or simply by itself. #snowpal aws.snowpal.com learn.snowpal.com

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Building a Mobile App - Part I (Starting to build a native mobile app, and wondering which way to go?)

Building a Mobile App - Part I (Starting to build a native mobile app, and wondering which way to go?)

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24 Marras 20233min