129 - Teaching the Business of Design — with Abby Guido

129 - Teaching the Business of Design — with Abby Guido

If you could go back in time and learn something new, what would it be? What thing would you study to better equip you for the world and you live in today? In the business world, designers now have a seat at table. They do more than just make things pretty. Their decisions and actions have a direct impact on the bottom line. Which means they have a responsibility to the business. Something that isn’t taught in art school. Our guest in this episode, Abby Guido, is an assistant professor of graphic and interactive design at Tyler School of Art and Architecture, Temple University. She’s got an MBA, her own design practice, and one piece of advice for her students: focus. Abby and Chris discuss teaching philosophies, the role teachers play in the creative process, and try to answer the question: what should we teach people? The two don’t agree on every little thing, but they do agree on this portfolio advice: if they can’t figure out who you are and what you do in less than 60 seconds, they’re moving on to someone else. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Building Blockbuster Brands (w/ Greg Logan) | Ep 372

Building Blockbuster Brands (w/ Greg Logan) | Ep 372

What if your brand could capture attention like a Hollywood blockbuster? In this episode of The Futur Podcast, Chris Do sits down with Greg Logan—founder of Narrativity and author of Creating a Block...

16 Elo 202552min

The Power of Story, Struggle, and Staying the Course w/ Sun Yi | Ep 371

The Power of Story, Struggle, and Staying the Course w/ Sun Yi | Ep 371

Register for AdobeMax using the code FUTUR25 for $400 off a full pass.  See you there! In this episode, Chris Do sits down with brand strategist and storyteller Sun Yi to unpack the truth behind in...

14 Elo 202550min

How to Choose the Right Clients w/ Jodie Cook | Ep 370

How to Choose the Right Clients w/ Jodie Cook | Ep 370

In this episode, I sit down with Jodie Cook—entrepreneur, author, and powerlifter—for an unfiltered conversation on building an agency that fits the life you want to live. From rabbits, deer, and e...

9 Elo 202541min

Chaos, Creativity, and the Soul of Print w/ Marvin Scott Jarrett & Chris Ashworth | Ep 369

Chaos, Creativity, and the Soul of Print w/ Marvin Scott Jarrett & Chris Ashworth | Ep 369

In this analog-meets-now episode, Chris sits down with legendary publisher Marvin Scott Jarrett and visionary designer Chris Ashworth to revisit the bold, rebellious energy of the 90s print scene—and ...

7 Elo 202531min

The 3 Stories You Must Tell to Build Your Brand | Ep 368

The 3 Stories You Must Tell to Build Your Brand | Ep 368

We all know we should tell better stories—but how do you do it when you’re creating business content, not writing a novel? In this solo episode, Chris Do breaks down the YOU + POV framework for story...

2 Elo 202513min

Why Productivity Is Burning You Out w/ Klaus Kleinfeld | Ep 367

Why Productivity Is Burning You Out w/ Klaus Kleinfeld | Ep 367

In this episode, Chris sits down with legendary CEO and leadership thinker Dr. Klaus Kleinfeld for a deep dive into the hidden engine behind long-term success: energy. From running global companies l...

31 Heinä 202552min

Leadership Isn’t About Doing Everything | Ep 366

Leadership Isn’t About Doing Everything | Ep 366

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A Ever feel like you'...

26 Heinä 20254min

I Built a Business With No Degree, No Plan, and Cancer w/ Jennie Smythe | Ep 365

I Built a Business With No Degree, No Plan, and Cancer w/ Jennie Smythe | Ep 365

A college dropout, Jennie Smythe had no backup plan — but she had one moment of clarity: she wasn’t going to follow the path others expected. She was going to build her own. By her early 40s, while gr...

24 Heinä 202546min

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