The Futur with Chris Do16 Elo 2025

Building Blockbuster Brands (w/ Greg Logan) | Ep 372

What if your brand could capture attention like a Hollywood blockbuster? In this episode of The Futur Podcast, Chris Do sits down with Greg Logan—founder of Narrativity and author of Creating a Blockbuster Brand—to unpack how the world’s most successful movies can teach us how to tell unforgettable brand stories. Greg explains why the Hero’s Journey works every time, how to define your brand’s quest, and why storytelling—not facts—drives human decision-making. He also shares his four-day process for helping companies transform from forgettable to unforgettable. Whether you’re a creative entrepreneur, marketer, or business leader, you’ll walk away with practical storytelling frameworks that help you stand out, connect emotionally, and build a brand people love. What you’ll learn in this episode: Greg Logan’s 3 rules of storytelling How Hollywood formulas apply to brand storytelling Why stories are more persuasive and memorable than facts The Hero’s Journey explained (and how to adapt it for business) How to avoid the “we’re amazing” trap in branding Defining your brand’s quest and why it matters Greg’s collaborative process for crafting blockbuster brands in just 4 days Timestamps (0:00) Three Rules of Storytelling (1:05) Greg Logan’s Background & Narrativity (2:28) What Hollywood Teaches About Branding (5:03) The Hero’s Journey Explained (7:35) Why Humans Are Wired for Stories (10:20) Why Brands Misuse Storytelling (12:28) Hollywood Formulas Applied to Business (14:35) Why Founders Struggle with Their Own Story (15:56) Greg’s Four-Day Branding Process (16:36) Defining a Brand Quest (17:52) Real Brand Quest Examples (19:34) Emotional Clarity vs Jargon (20:26) Chris Do’s Quest Example with Greg (23:21) Helping Creative Entrepreneurs Create Their Future (29:45) Genre, Enemy, and Superpower in Branding (33:10) Building Stories Collaboratively with Clients (38:00) Quests That Resonate with Audiences (44:00) Chris Do’s Brand Quest Reframed (49:10) Final Takeaways: Turning Brands into Blockbusters Learn more about your ad choices. Visit megaphone.fm/adchoices

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Why AI Can't Teach Taste w/ Brooke Hopper | Ep 450

Brooke Hopper is Adobe’s first Senior Principal Designer, and one of the people building Firefly from the inside. She tells Chris why Adobe licenses every image it trains on and pays the artists behin...

9 Syys 25min

Know When to Quit w/ John Lee | Ep 449

John Lee went from selling prawn crackers and used game cartridges as a teenager to closing property deals with none of his own money, and eventually building a career across real estate, sales traini...

2 Syys 27min

Scaling A Solo Creative Business w/ Matt Essam | Ep 448

Matt Essam, author of The Creative Studio Roadmap, joins Chris Do for a live episode recorded in front of a studio audience to break down the pillars of turning a solo creative business into one that ...

26 Elo 44min

Stop Studying, Start Learning w/ Justin Sung | Ep 447

Dr. Justin Sung was a practicing physician before he became one of the most-watched learning coaches online, and in this conversation he takes apart the biggest myth people believe about how they lear...

19 Elo 34min

Perfectionism Is Killing Your Brand w/ Matt Gray | Ep 446

Matt Gray built and exited companies, grew audiences into the millions across three ventures, then turned that same systems thinking toward his own personal brand and scaled it to over 3 million follo...

12 Elo 42min

The Psychology of Personal Style w/ Kimberly Parry | Ep 445

Chris Do welcomes stylist and archetypal coach Kimberly Parry to explore the deep connection between clothing, confidence, and identity. Parry walks through her Succeed with Style framework, the psych...

5 Elo 38min

The 3 Rules of Personal Branding Nobody Tells You w/ Chris Do | Ep 444

Most people build a brand around what they do. Chris Do says that's exactly why no one remembers them. In this episode, Drigo sits down with Chris to dig into the philosophy behind his new workbook, U...

29 Heinä 33min

How to Sell Your YouTube Channel w/ Tyler Chou | Ep 443

Tyler Chou spent nearly 20 years as a Hollywood attorney at Disney, Buzzfeed, and Skydance before a midlife crisis and a layoff pushed her into the creator economy. Now she's the legal strategist behi...

22 Heinä 30min