139 - How to start your own design agency — with Dan Mall

139 - How to start your own design agency — with Dan Mall

When you think of a design agency you might imagine a large, bustling office, with an open floor plan, teaming with creative people. And most of the time, reality would meet your expectations. But not all of the time. Because that's not what Philadelphia based agency, Superfriendly, is. It’s not even close. Superfriendly is a distributed design collaborative. Which means their team members reside all over the world. Like specialized creative agents, they are tapped to collaborate on projects that maximize both their skill and their personal experience. Our guest in this episode—Dan Mall—is the founder and sole employee of Superfriendly. Dan shares how and why he structured his agency the way he did and why having the right people in the room is how you win. You will also hear how Dan reverse engineered his entire career. From entry level designer to agency strategist and the double-edged sword of youthful arrogance. But the most compelling part of this conversation is how Dan and Chris discuss pricing. You’re probably familiar with the various pricing models. Like hourly, value-based, cost plus, etc. But have you ever thought about the ethics involved in each? Some may think value-based pricing is unethical. Others might argue that charging hourly is. Who’s right? And what’s the most important part of the equation? We’ll let you decide, but we suggest you listen to this episode first. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Truth About Billion-Dollar Success - With Tom Bilyeu (Part 1) | Episode 340

The Truth About Billion-Dollar Success - With Tom Bilyeu (Part 1) | Episode 340

In this episode, I sit down with entrepreneur and impact-driven business leader Tom Bilyeu to discuss the journey from startup to billion-dollar exit and the deeper personal costs of ambition. Tom ope...

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The Truth About Niching Down - With Chris Do | Episode 339

The Truth About Niching Down - With Chris Do | Episode 339

In this episode, I challenge the common belief that you need to niche down to succeed. Many creatives look at artists like Post Malone, who seamlessly transitions across genres, and assume they can do...

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Build, Test, Scale, Repeat - With Hamlet Azarian | Episode 338

Build, Test, Scale, Repeat - With Hamlet Azarian | Episode 338

In this episode, I’m joined by Hamlet Azarian, a seasoned marketing executive with over 20 years of experience in scaling early-stage startups from ideation to success. Hamlet breaks down his data-dri...

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Empathy in Business: Nice or Necessary? - With Maria Ross | Episode 337

Empathy in Business: Nice or Necessary? - With Maria Ross | Episode 337

In this episode, I sit down with Maria Ross, an author, speaker, and empathy advocate, to explore the power of empathy in leadership, branding, and creative work. We unpack the two types of empathy—co...

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Risk, Failure & Growth: The Truth About Entrepreneurship - With Mike & Kass Lazerow | Episode 336

Risk, Failure & Growth: The Truth About Entrepreneurship - With Mike & Kass Lazerow | Episode 336

In this episode, I sit down with Mike and Kass Lazerow—serial entrepreneurs, business partners, and husband-and-wife duo—to discuss the realities of entrepreneurship, leadership, and working together ...

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Vulnerability Meets Growth Strategies - With Eric Siu | Episode 335

Vulnerability Meets Growth Strategies - With Eric Siu | Episode 335

In this engaging crossover episode, I join forces with Eric Siu’s Leveling Up podcast for a thought-provoking conversation. Together, we explore the art and strategy behind building personal brands an...

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Unlocking Your Storytelling Superpower - With Andrea Sampson | Episode 334

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Leader or Follower? - With Chris Do | Episode 333

Leader or Follower? - With Chris Do | Episode 333

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