171 - Own who you are — with Carlos Segura

171 - Own who you are — with Carlos Segura

Carlos Segura is the founder of award-winning design firm, Segura Inc. He also founded digital type foundry T26, whose fonts you can find everywhere. Over the last 30 plus years, Carlos has built (and lived) an extraordinary life and career. And he’s done it on his own terms, whether you like it or not. In this candid conversation, Carlos shares what he’s learned along the way. From surviving the violence he faced growing up in Miami, to stumbling into what would change his life forever (spoiler alert: graphic design). Beyond his origin story, Chris and Carlos also discuss his business’ ethos and its unique creative contracts. Contracts that have stirred up controversy with some calling them arrogant, pompous, and even combative. But those words don’t matter to Carlos. Because if he’s not for you, that’s okay. At least he owns who he is. Sponsored by Nearside - https://nearside.com/thefutur Sponsored by BetterHelp - https://betterhelp.com/futur Sponsored by Jenni Kayne - https://jennikayne.com (use code FUTUR) Sponsored by Springobard - https://springboard.com (use code NYTHEFUTURE1250) Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Leading the Client Journey w/ Mikon van Gastel | Ep 433

Leading the Client Journey w/ Mikon van Gastel | Ep 433

Chris Do speaks with Mikon van Gastel about the critical gap between being a design practitioner and a strategic business leader. Van Gastel, co-founder of Sibling Rivalry, shares insights on how to "...

13 Touko 19min

Build a Business You Love w/ Marie Forleo | Ep 432

Build a Business You Love w/ Marie Forleo | Ep 432

In this episode, Chris Do speaks with entrepreneur and #1 New York Times Best Selling author Marie Forleo about designing a business and life centered around joy and fulfillment. Marie unpacks the dan...

6 Touko 36min

6 Skills That Make Creatives Irreplaceable w/ Chris Do | Ep 431

6 Skills That Make Creatives Irreplaceable w/ Chris Do | Ep 431

This episode explores the growing anxiety creatives feel around AI and reframes the conversation toward long-term relevance and value. Chris Do breaks down six high-income creative skills that AI cann...

29 Huhti 18min

Why Process is Better Than AI w/ Scott Clum | Ep 430

Why Process is Better Than AI w/ Scott Clum | Ep 430

Chris Do sits down with artist and designer Scott Clum to explore the evolution of snowboard and skate culture's visual language. In an era increasingly dominated by AI and push-button gratification, ...

25 Huhti 31min

Personal Brand vs Reputation w/ Matt Essam | Ep 429

Personal Brand vs Reputation w/ Matt Essam | Ep 429

In this continuation of their dialogue, Chris Do and Matt Essam tackle the confusing distinctions between having a personal reputation and building a true personal brand . Many creative professionals ...

22 Huhti 19min

Overcoming the Fear of Speaking Up w/ Jule Kim | Ep 428

Overcoming the Fear of Speaking Up w/ Jule Kim | Ep 428

Chris Do and Jule Kim explore the hidden costs of holding back and the profound impact of saying exactly what you think. Many professionals struggle to speak up due to cultural conditioning, fear of j...

15 Huhti 22min

Stop Selling Services, Sell Value w/ Chris Do | Ep 427

Stop Selling Services, Sell Value w/ Chris Do | Ep 427

Many creative professionals detest sales because they focus on selling services rather than tangible business value. Chris Do unpacks the five biggest lessons from Kevin Daly's book, Socratic Selling,...

8 Huhti 13min

Stop Doing Everything w/ Mo Ismail | Ep 426

Stop Doing Everything w/ Mo Ismail | Ep 426

Chris Do discusses with Mo Ismail the burden of over-diversification and the necessity of "burying" one's old professional identity to achieve a business breakthrough. By adopting the "Five Ones" fram...

1 Huhti 14min

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