171 - Own who you are — with Carlos Segura

171 - Own who you are — with Carlos Segura

Carlos Segura is the founder of award-winning design firm, Segura Inc. He also founded digital type foundry T26, whose fonts you can find everywhere. Over the last 30 plus years, Carlos has built (and lived) an extraordinary life and career. And he’s done it on his own terms, whether you like it or not. In this candid conversation, Carlos shares what he’s learned along the way. From surviving the violence he faced growing up in Miami, to stumbling into what would change his life forever (spoiler alert: graphic design). Beyond his origin story, Chris and Carlos also discuss his business’ ethos and its unique creative contracts. Contracts that have stirred up controversy with some calling them arrogant, pompous, and even combative. But those words don’t matter to Carlos. Because if he’s not for you, that’s okay. At least he owns who he is. Sponsored by Nearside - https://nearside.com/thefutur Sponsored by BetterHelp - https://betterhelp.com/futur Sponsored by Jenni Kayne - https://jennikayne.com (use code FUTUR) Sponsored by Springobard - https://springboard.com (use code NYTHEFUTURE1250) Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Why Chasing Metrics Ruins Your Content w/ Chris Do | Ep 417

Why Chasing Metrics Ruins Your Content w/ Chris Do | Ep 417

In this episode, Chris Do challenges the belief that content performance should be measured by likes, views, or algorithmic wins. He explains why treating social media as a scorecard disconnects creat...

31 Tammi 13min

Playing the Long Game in Business and Life w/ Jodie Cook | Ep 416

Playing the Long Game in Business and Life w/ Jodie Cook | Ep 416

In this episode, Chris Do sits down with Jodie Cook for a wide-ranging conversation about playing the long game in business, relationships, and life. They unpack the difference between short-term wins...

29 Tammi 1h 16min

How to Beat the Competition Without Lowering Your Prices w/ Chris Do | Ep 415

How to Beat the Competition Without Lowering Your Prices w/ Chris Do | Ep 415

In this episode, Chris Do challenges the belief that creative work is a commodity and explains why lowering prices is rarely the right solution. He reframes competition through the lens of imagination...

24 Tammi 6min

Turning Life’s Hardest Moments Into Growth w/ Dr. John Demartini| Ep 414

Turning Life’s Hardest Moments Into Growth w/ Dr. John Demartini| Ep 414

In this episode, Chris Do sits down with Dr. John Demartini for a wide-ranging conversation on human perception, trauma, and the power of reframing life experiences. Dr. Demartini shares his extraordi...

22 Tammi 48min

The Secret Behind Authentic Personal Branding w/ Mo Ismail| Ep 413

The Secret Behind Authentic Personal Branding w/ Mo Ismail| Ep 413

In this episode, Chris Do and Mo Ismail explore why personal branding works best when it starts with generosity rather than self-promotion. They break down how leading with genuine care lowers defense...

17 Tammi 7min

Why Creatives Struggle With Feedback w/ Jule Kim | Ep 412

Why Creatives Struggle With Feedback w/ Jule Kim | Ep 412

In this episode, Chris Do and Jule Kim unpack why feedback is both essential and emotionally difficult for creatives. Drawing from decades of teaching, coaching, and public critique, they explore the ...

15 Tammi 1h 29min

How to Market Your Services the Right Way w/ Chris Do | Ep 411

How to Market Your Services the Right Way w/ Chris Do | Ep 411

In this episode, Chris Do breaks down why most creatives struggle to market their services effectively—and how that changes in 2026. He explains the critical difference between designing for “anyone” ...

10 Tammi 13min

The Business of Design Systems and Standards w/ Jesse Reed | Ep 410

The Business of Design Systems and Standards w/ Jesse Reed | Ep 410

In this episode, Chris Do sits down with designer, publisher, and entrepreneur Jesse Reed to explore the intersection of design systems, business, and long-term creative impact. Jesse shares his journ...

8 Tammi 1h 11min

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