209 - The 4 phases of Design Thinking — with Eric Moore

209 - The 4 phases of Design Thinking — with Eric Moore

Now that we understand what design thinking is, it is time we learn how to use it. In part two of our design thinking discussion, app designer Deanna joins Eric and Chris to walk us through her practical application of the framework. We start by explaining the four phases of the design thinking process and follow Deanna’s story and design process for context. We also discuss how making empathy maps (and what they are), Eric’s cleverly named rose-thorn-bud concept, and where data analysis and confirmation bias come into play. Sponsored by First Republic Bank - https://firstrepublic.com HolaBrief - https://www.holabrief.com/thefutur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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193 - What is copywriting? — with Neville Medhora

193 - What is copywriting? — with Neville Medhora

Neville Medhora is best known as a copywriter. But that doesn’t mean he just writes copy. According to Neville, effective copywriting means communicating a message from your brain to millions of other...

15 Kesä 20221h 15min

192 - You Can’t Be Good At Everything — with Kyle T Webster

192 - You Can’t Be Good At Everything — with Kyle T Webster

Kyle T Webster is an award-winning international illustrator. His work has appeared in The New Yorker, TIME, Wall Street Journal, The Atlantic, Nike, IDEO, and several other distinguished clients. Acc...

8 Kesä 20221h 5min

191 - How Chatbots and Messenger Automation Work — with Natasha Takahashi

191 - How Chatbots and Messenger Automation Work — with Natasha Takahashi

In 2017 Natasha Takahashi completed her first semester at the prestigious (and quite expensive) college, University of Southern California. She'd spent many nights writing essays and working tirelessl...

1 Kesä 20221h 12min

190 - Life in the Metaverse — with Lisa Andrews

190 - Life in the Metaverse — with Lisa Andrews

Just when you thought you had the internet figured out, new waves of technology approach. With them come a torrent of unfamiliar terms: non-fungible tokens, web3, DAOs, the Metaverse. Are they real, h...

25 Touko 20221h 14min

189 - Making time for yourself — with Chris Franklin

189 - Making time for yourself — with Chris Franklin

Chris Franklin is a filmmaker, photographer, and budding YouTuber helping clients, and fellow creatives meet their goals. He's also a Futur Pro Group member, which is where he met and connected with C...

18 Touko 20221h 12min

188 - How to tell better stories — with Kindra Hall

188 - How to tell better stories — with Kindra Hall

Kindra Hall is a storyteller, acclaimed keynote speaker, and bestselling author of Stories that Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. She's...

11 Touko 20221h 10min

187 - How to tell your story — with Chris Do

187 - How to tell your story — with Chris Do

Storytelling is one of the fundamental ways humans connect. It’s how we learn, exchange ideas, and entertain ourselves. At its core, storytelling is communication. This episode comes from a live Twitt...

4 Touko 20221h

186 - How Brand Strategy Works — with Mika Saulitis

186 - How Brand Strategy Works — with Mika Saulitis

Mika Saulitis is the Director of Creative Strategy at branding and design studio, Trollbäck+Company. But what does a Director of Brand Strategy do exactly? As Mika puts it, there are two core componen...

27 Huhti 20221h 11min

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