236 - Lean in to what makes you different — with Dr. Emmanuel Probst

236 - Lean in to what makes you different — with Dr. Emmanuel Probst

Dr. Emmanuel Probst is Global Lead of Brand Thought-Leadership at Ipsos, a leading market research agency in the world. He is also a WSJ bestselling author and adjunct professor at UCLA. We invited Dr. Probst on the show to share his deep understanding of consumer psychology, discuss how branding has evolved throughout the 21st century, and what it means for businesses to connect with their audience. In this episode, Emmanuel shares his thoughts about what a brand is and what a brand is not. Put simply: brands are not static. They are a dynamic co-creation that live in the hearts and minds of people. Whether you're a part of a small business or a large corporation, Dr. Probst's insights will give you a new perspective on how to connect with your audience and build brand desire that lasts. This episode is sponsored by Factor - https://factormeals.com/futur50 Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Art of Everyday Innovation w/ Paul Rowan | Ep 396

The Art of Everyday Innovation w/ Paul Rowan | Ep 396

In this episode, Chris Do sits down with Paul Rowan, co-founder of Umbra, to explore the evolution of creativity, design, and entrepreneurial resilience. Paul shares how curiosity from his father’s ha...

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The Future of Marketing Isn’t Courses w/ Ryan Deiss | Ep 395

The Future of Marketing Isn’t Courses w/ Ryan Deiss | Ep 395

In this episode, Chris Do sits down with entrepreneur and Digital Marketer founder Ryan Deiss to explore how his early ventures shaped a multimillion-dollar business empire and what led to his public ...

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Vision VS Execution in Leadership | Ep 394

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In this episode, Chris Do explores the constant tension between visionary leadership and operational execution. He breaks down how most leaders naturally lean toward either the CEO archetype — focused...

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How to Master Your Memory w/ Tansel Ali | Ep 393

How to Master Your Memory w/ Tansel Ali | Ep 393

In this episode, Chris Do sits down with Tansel Ali, a four-time Australian Memory Champion, to explore how anyone can train their brain to remember anything — from names and speeches to entire books ...

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The Art of Arguing Less and Communicating More w/ Jefferson Fisher | Ep 392

The Art of Arguing Less and Communicating More w/ Jefferson Fisher | Ep 392

In this episode, Chris Do sits down with Jefferson Fisher — a fifth-generation trial attorney, bestselling author, and viral communication coach — to explore how to argue less and talk more effectivel...

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Why Talent Isn’t Enough w/ Simon Squibb | Ep 391

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In this episode, Chris Do sits down with entrepreneur and philanthropist Simon Squibb to explore the imbalance between talent and opportunity. Together, they discuss how people can break through syste...

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How to Think Bigger and Break Mental Limits w/ Jodie Cook | Ep 390

How to Think Bigger and Break Mental Limits w/ Jodie Cook | Ep 390

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Rich Brand, Poor Brand w/ David Brier | Ep 389

Rich Brand, Poor Brand w/ David Brier | Ep 389

In this episode of The Futur Podcast, Chris Do talks with branding veteran David Brier, author of Brand Intervention and Rich Brand, Poor Brand. They explore what separates brands that thrive from tho...

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