268 - Convert Content To Customers, Part 2

268 - Convert Content To Customers, Part 2

Richard Moore continues to explore the art of attracting and engaging your audience in this second part of his conversation with Chris. They discuss transforming creative content into a loyal customer base and explore the concept of posting "Mic Drop Moments". These are pieces of content so impactful and thought-provoking that they leave a lasting impression on your audience. They also discuss why "Call to Feel" posts, those that elicit an emotional response, often work more effectively than traditional "Call to Action" posts in fostering genuine engagement. Another point of discussion is the rewards and risks of incorporating vulnerability into your posts. While this strategy can be daunting, it can create a sense of authenticity and relatability that resonates deeply with audiences if done correctly. Richard brings tactical advice to this conversation. If you're struggling to connect with potential customers or clients on LinkedIn or elsewhere, this episode is for you. Just make sure you've listened to part one! Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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269 - Building Communities, Part 1

269 - Building Communities, Part 1

Many of us have heard the famous Kevin Kelly phrase, "To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor, you need only a thou...

29 Marras 20231h 6min

267 - Convert Content To Customers, Part 1

267 - Convert Content To Customers, Part 1

Are you a creative business owner looking to leverage LinkedIn to its fullest potential? In this episode, we’re bringing a conversation that Chris had with Richard Moore on LinkedIn, earlier this year...

15 Marras 202349min

266 - Creating An Authentic Personal Brand — with Ryan Alford

266 - Creating An Authentic Personal Brand — with Ryan Alford

What do you do when you spend two decades of your life working with some of the biggest agencies and biggest brands in the world, on some of the most successful marketing campaigns of the time, and no...

8 Marras 20231h 1min

265 - The New Innovators — with Mauro Porcini

265 - The New Innovators — with Mauro Porcini

“Innovation is an act of love.” So say’s our guest, Mauro Porcini, Senior Vice President and Chief Design Officer at PepsiCo. With over 1800 design and innovation awards having his name attached to th...

1 Marras 20231h 11min

264 - Accelerating Creativity — with Kevin Lau

264 - Accelerating Creativity — with Kevin Lau

It’s not unusual for people to be a little on edge about AI, both where it is now, and where it could be in the near future. As a creative, will you even have a job in five or ten years? If AI can cre...

25 Loka 202356min

263 - Imposter Syndrome — with Jule Kim

263 - Imposter Syndrome — with Jule Kim

It’s so common, especially amongst creatives, and manifests in so many different ways. Imposter Syndrome. That overly critical inner voice. That self doubt about your accomplishments, or your intellig...

18 Loka 20231h 26min

262 - Telling A Great Story — with Karen Eber

262 - Telling A Great Story — with Karen Eber

Most of us have seen a TED talk, or attended a conference where someone was giving a keynote presentation. Many of us have probably thought they might like to do that at some point. The reason people ...

11 Loka 20231h 22min

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