268 - Convert Content To Customers, Part 2

268 - Convert Content To Customers, Part 2

Richard Moore continues to explore the art of attracting and engaging your audience in this second part of his conversation with Chris. They discuss transforming creative content into a loyal customer base and explore the concept of posting "Mic Drop Moments". These are pieces of content so impactful and thought-provoking that they leave a lasting impression on your audience. They also discuss why "Call to Feel" posts, those that elicit an emotional response, often work more effectively than traditional "Call to Action" posts in fostering genuine engagement. Another point of discussion is the rewards and risks of incorporating vulnerability into your posts. While this strategy can be daunting, it can create a sense of authenticity and relatability that resonates deeply with audiences if done correctly. Richard brings tactical advice to this conversation. If you're struggling to connect with potential customers or clients on LinkedIn or elsewhere, this episode is for you. Just make sure you've listened to part one! Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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229 - Don’t trade time for money — with Paco de Leon

229 - Don’t trade time for money — with Paco de Leon

Paco de Leon is the author and illustrator of Finance for the People, a practical guide to helping you navigate your financial life, no matter your situation. They also run a bookkeeping agency for cr...

22 Helmi 20231h 1min

228 - Boredom is the key to creativity (Part 2)

228 - Boredom is the key to creativity (Part 2)

In Part 1 of this series, we established that boredom is the precursor to creativity. It provides important moments of stillness that allow one's mind to wander. Or as Deepak Chopra puts it, to “dream...

15 Helmi 202349min

227 - Boredom is the key to creativity (Part 1)

227 - Boredom is the key to creativity (Part 1)

There is no shortage of work to do when you run your own business. However, just because you are busy does not mean that what you are doing is productive; hence the term “busywork”. In this two-part e...

8 Helmi 202359min

226 - How affiliate marketing works — with Jacob Cass

226 - How affiliate marketing works — with Jacob Cass

Jacob Cass is a designer, strategist, and the founder of branding agency, JustCreative. In this podcast episode we talk with him about how to use affiliate marketing and SEO to build a successful onli...

1 Helmi 20231h 6min

225 - Energy is everything — with Simon Ong

225 - Energy is everything — with Simon Ong

Simon Ong is a personal development entrepreneur, coach, and public speaker. He is also the author of Energize, a book that will introduce you to the art and science of energy management. In this podc...

25 Tammi 20231h 27min

224 - Feelings are unreliable (Part 2) — with Chris Do

224 - Feelings are unreliable (Part 2) — with Chris Do

In part two of this series, we are joined again by Nidhi Tewari and Mo Ismail to continue our conversation about the role emotion plays in decision making. As a therapist, Nidhi points out the importa...

18 Tammi 202346min

223 - Feelings are unreliable (Part 1) — with Chris Do, Nidhi Tewari, Mo Ismail

223 - Feelings are unreliable (Part 1) — with Chris Do, Nidhi Tewari, Mo Ismail

This two-part podcast episode features Chris Do, Nidhi Tewari, and Mo Ismail discussing the merits of whether to make decisions with your mind, your heart, or a little of both. In part one, Chris shar...

11 Tammi 202358min

222 - The art of PR — with Lucy Werner

222 - The art of PR — with Lucy Werner

Lucy Werner wears many hats: public relations (PR) expert, business owner, author, coach, and mother. She is the founder of The Wern, a PR agency and design shop for startups, entrepreneurs, and indep...

4 Tammi 20231h 6min

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