268 - Convert Content To Customers, Part 2

268 - Convert Content To Customers, Part 2

Richard Moore continues to explore the art of attracting and engaging your audience in this second part of his conversation with Chris. They discuss transforming creative content into a loyal customer base and explore the concept of posting "Mic Drop Moments". These are pieces of content so impactful and thought-provoking that they leave a lasting impression on your audience. They also discuss why "Call to Feel" posts, those that elicit an emotional response, often work more effectively than traditional "Call to Action" posts in fostering genuine engagement. Another point of discussion is the rewards and risks of incorporating vulnerability into your posts. While this strategy can be daunting, it can create a sense of authenticity and relatability that resonates deeply with audiences if done correctly. Richard brings tactical advice to this conversation. If you're struggling to connect with potential customers or clients on LinkedIn or elsewhere, this episode is for you. Just make sure you've listened to part one! Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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193 - What is copywriting? — with Neville Medhora

193 - What is copywriting? — with Neville Medhora

Neville Medhora is best known as a copywriter. But that doesn’t mean he just writes copy. According to Neville, effective copywriting means communicating a message from your brain to millions of other...

15 Kesä 20221h 15min

192 - You Can’t Be Good At Everything — with Kyle T Webster

192 - You Can’t Be Good At Everything — with Kyle T Webster

Kyle T Webster is an award-winning international illustrator. His work has appeared in The New Yorker, TIME, Wall Street Journal, The Atlantic, Nike, IDEO, and several other distinguished clients. Acc...

8 Kesä 20221h 5min

191 - How Chatbots and Messenger Automation Work — with Natasha Takahashi

191 - How Chatbots and Messenger Automation Work — with Natasha Takahashi

In 2017 Natasha Takahashi completed her first semester at the prestigious (and quite expensive) college, University of Southern California. She'd spent many nights writing essays and working tirelessl...

1 Kesä 20221h 12min

190 - Life in the Metaverse — with Lisa Andrews

190 - Life in the Metaverse — with Lisa Andrews

Just when you thought you had the internet figured out, new waves of technology approach. With them come a torrent of unfamiliar terms: non-fungible tokens, web3, DAOs, the Metaverse. Are they real, h...

25 Touko 20221h 14min

189 - Making time for yourself — with Chris Franklin

189 - Making time for yourself — with Chris Franklin

Chris Franklin is a filmmaker, photographer, and budding YouTuber helping clients, and fellow creatives meet their goals. He's also a Futur Pro Group member, which is where he met and connected with C...

18 Touko 20221h 12min

188 - How to tell better stories — with Kindra Hall

188 - How to tell better stories — with Kindra Hall

Kindra Hall is a storyteller, acclaimed keynote speaker, and bestselling author of Stories that Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. She's...

11 Touko 20221h 10min

187 - How to tell your story — with Chris Do

187 - How to tell your story — with Chris Do

Storytelling is one of the fundamental ways humans connect. It’s how we learn, exchange ideas, and entertain ourselves. At its core, storytelling is communication. This episode comes from a live Twitt...

4 Touko 20221h

186 - How Brand Strategy Works — with Mika Saulitis

186 - How Brand Strategy Works — with Mika Saulitis

Mika Saulitis is the Director of Creative Strategy at branding and design studio, Trollbäck+Company. But what does a Director of Brand Strategy do exactly? As Mika puts it, there are two core componen...

27 Huhti 20221h 11min

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