The Futur with Chris Do10 Huhti 2024

286 - Turning Employees into Your Most Valuable Creators - With Robert Katai

In this episode, host Chris Do sits down with Robert Katai, founder of the B2B Creator Newsletter, as he discusses a transformative strategy for brands aiming to achieve significant growth without solely relying on paid advertising or traditional marketing channels. He emphasizes the shift from conventional approaches to investing in in-house creators. In-house creators, who could be any employee passionate about the brand, are positioned as better alternatives to outside influencers for building authentic connections with audiences. Robert highlights the power of personal branding and genuine content creation as a means to foster trust and engagement with the brand. The discussion covers the increasing costs of customer acquisition, the saturation of AI in marketing channels, and the decreasing efficacy of brand-only social media accounts. Through examples like Apollo.io and SparkToro, Robert illustrates how companies can leverage their employees to authentically engage with their community, resulting in increased brand loyalty, lower marketing costs, and organic growth. The solution proposed encompasses nurturing in-house talent to generate content that resonates with the audience, establishing a human-to-human connection. Robert's insights are framed within his extensive experience in marketing, reflecting a forward-thinking approach to overcoming current marketing challenges. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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020 - The Pursuit of a Creative Life — with Jennet Liaw

Jennet Liaw is more than just a designer. She's a role model to many especially Asian American women who dream of following their dreams versus doing the responsible thing. On this show, she shares fe...

10 Huhti 201734min

019 - Going Your Own Way — with Trung Bao

Not being afraid to do what you love. Vietnamese American Trung Bao talks about how he learned to just go for it and where it led him. Learn more about your ad choices. Visit podcastchoices.com/adch...

22 Helmi 201729min

018 - Death is Life's Greatest Gift — with Alex Preston

Waking up everyday knowing you will die— This is how Alex Preston gained the courage to create his highly successful video game - Hyper Light Drifter. The Secret to living true to your self is knowing...

12 Tammi 201738min

017 - Redefining Entrepreneurship — with Youmna Chamcham

Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

22 Joulu 201635min

016 - Where Do You Draw Confidence From? — Jose Caballer

Are people born confident or is it a skill you can develop? Find something that you are really good at and use that as your anchor. Learn more about your ad choices. Visit podcastchoices.com/adchoic...

24 Marras 201625min

015 - Staff, Freelance or Entrepreneur? — with Matthew Encina

Pros and cons of being a freelancer vs having a staff position. Blind Creative Director Mathew Encina shares his experience in the field. Learn more about your ad choices. Visit podcastchoices.com/a...

18 Marras 201656min

014 - The Art of Communication — with Chris Do

On this episode of the Futur, Chris shares a technique about how to talk about anything, being transparent, and taking the friction out of difficult topics. Learn more about your ad choices. Visit...

9 Marras 201656min

013 - Cultivating Creative Culture — with Keir McLaren

Chris and his former business coach Keir discuss the keys to cultivating a creative culture at work. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about you...

28 Loka 20161h 3min