The Futur with Chris Do10 Huhti 2024

286 - Turning Employees into Your Most Valuable Creators - With Robert Katai

In this episode, host Chris Do sits down with Robert Katai, founder of the B2B Creator Newsletter, as he discusses a transformative strategy for brands aiming to achieve significant growth without solely relying on paid advertising or traditional marketing channels. He emphasizes the shift from conventional approaches to investing in in-house creators. In-house creators, who could be any employee passionate about the brand, are positioned as better alternatives to outside influencers for building authentic connections with audiences. Robert highlights the power of personal branding and genuine content creation as a means to foster trust and engagement with the brand. The discussion covers the increasing costs of customer acquisition, the saturation of AI in marketing channels, and the decreasing efficacy of brand-only social media accounts. Through examples like Apollo.io and SparkToro, Robert illustrates how companies can leverage their employees to authentically engage with their community, resulting in increased brand loyalty, lower marketing costs, and organic growth. The solution proposed encompasses nurturing in-house talent to generate content that resonates with the audience, establishing a human-to-human connection. Robert's insights are framed within his extensive experience in marketing, reflecting a forward-thinking approach to overcoming current marketing challenges. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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013 - Cultivating Creative Culture — with Keir McLaren

Chris and his former business coach Keir discuss the keys to cultivating a creative culture at work. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about you...

28 Loka 20161h 3min

012 - Tapping Into Your Subconscious — with Chris Do

Using the subconscious mind to create concepts and solve creative problems. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megap...

20 Loka 201622min

011 - How To Ask For New Business — with Jose Caballer

Sales, lead generation, closing, confidence, trust. Chris and Jose talk about closing deals in the Creative Business World. Learn more about your ad choices. Visit podcastchoices.com/adchoices ...

8 Loka 201615min

010 - Branding and Identity Design — with Yo Santosa

Chris Do sits downs with Founder and Creative Director, Yo Santosa for her perspective on building brands with personality. Learn more about your ad choices. Visit podcastchoices.com/adchoices ...

1 Loka 201652min

009 - Making it as a Young Designer in Los Angeles — with Noha Khashoggi

Young Designer Noha tells her story and Chris gives her tips for making it in L.A. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visi...

1 Loka 201658min

008 - Ask a Creative Business Coach — with Keir McLaren

This is The Futur podcast. We talk about the business of design. You can find more info here: www.thisisthefutur.com. Also, check out our channel on YouTube: www.youtube.com/theskoolrocks Learn more...

28 Syys 201656min

007 - Brevity — with Chris Do

Cheryl, John and Aaron join Chris Do and discuss why some people feel compelled to talk more than they need to. This episode continues our discussion about going past the sale. Be comfortable in the d...

22 Syys 20161h 9min

005 - Going Past the Sale — with Chris Do

When you hear “yes”, shut up. When you’re in a sales conversation, or a business transaction with somebody, there’s usually something you want. You’re trying to work towards that one thing you want. Y...

15 Syys 201631min