292 - The End of the Billable Hour - With Tim Williams

292 - The End of the Billable Hour - With Tim Williams

Beyond Time Sheets In this episode, host Chris Do features a deep dive into the transformation of pricing and positioning strategies within the advertising and professional services industries, guided by insights from Tim Williams, founder of Ignition Consulting Group. Williams discusses the flawed nature of hourly billing and advocates for a value-based pricing model that focuses on the outputs or results rather than the inputs or time spent. He highlights how agencies can innovate by developing a product mindset, shedding light on the necessity of adapting to changes brought by AI and market demands. The discussion also explores the idea of agencies investing in or partnering with brands, shifting towards a model where creative services are productized, thereby solving specific client problems. Williams emphasizes the importance of agencies moving away from traditional billing methods to embrace a future where they price based on value delivered, not hours worked. Check out today's guest, Tim Williams: ➤ Website | LinkedIn | Book | Blog Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤ TikTok | Threads | Zaap | Clubhouse | Behance Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Building Your Client Dream Team - With Daniel Priestley | Episode 324

Building Your Client Dream Team - With Daniel Priestley | Episode 324

In this episode, Chris Do brings back Daniel Priestley for an insightful discussion on attracting high-end clients and the mindset shifts needed to position yourself as a key player in your industry. ...

22 Tammi 20251h 40min

Build Your Success Formula - With Jodie Cook | Episode 323

Build Your Success Formula - With Jodie Cook | Episode 323

In this episode, I’m back with my friend, entrepreneur, author, and powerlifter Jodie Cook, for another incredible conversation about discovering your personal success system. Jodie’s got an inspiring...

15 Tammi 20251h 11min

How to Listen with Chris Do | Episode 322

How to Listen with Chris Do | Episode 322

In this quick yet impactful solo episode, Chris Do outlines the five biggest mistakes creatives make that risk losing their clients. From the pitfalls of poor responsiveness and inflexibility to the d...

8 Tammi 20255min

How to Craft A Million Dollar Business - With Noah Kagan | Bonus Episode

How to Craft A Million Dollar Business - With Noah Kagan | Bonus Episode

In this episode, host Chris Do sits down with Entrepreneur Noah Kagan, the founder and CEO of AppSumo, as he shares valuable advice on cultivating the entrepreneurial mindset, recognizing business opp...

25 Joulu 20241h 24min

Recap of Fishing Trip- With Chris Do | Episode 321

Recap of Fishing Trip- With Chris Do | Episode 321

In this heartfelt solo episode, Chris Do reflects on a transformative fishing trip with 19 creatives in the Canadian wilderness. Drawing on the classic Hero’s Journey story structure, Chris shares how...

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Adapting to LinkedIn's Video Content Era - With Jasmin Alic | Episode 320

Adapting to LinkedIn's Video Content Era - With Jasmin Alic | Episode 320

In this episode, I welcome back LinkedIn expert Jasmin Alic following our previous viral conversation that became LinkedIn's #1 video of the year. Jasmin brings 15 years of writing experience and insi...

11 Joulu 20241h 24min

Unlocking Brand Potential Through Storytelling - With Chris Do | Episode 319

Unlocking Brand Potential Through Storytelling - With Chris Do | Episode 319

In this episode, I explore the crucial role storytelling plays in marketing and brand strategy. I explain how strong emotions and memorable stories are essential for effective branding, emphasizing th...

4 Joulu 202418min

AI's Role in Content Creation - With Austin Armstrong | Episode 318

AI's Role in Content Creation - With Austin Armstrong | Episode 318

In this episode, I connect with serial entrepreneur and AI visionary Austin Armstrong for a thought-provoking exploration of how artificial intelligence is revolutionizing the content creation landsca...

27 Marras 202458min

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