292 - The End of the Billable Hour - With Tim Williams

292 - The End of the Billable Hour - With Tim Williams

Beyond Time Sheets In this episode, host Chris Do features a deep dive into the transformation of pricing and positioning strategies within the advertising and professional services industries, guided by insights from Tim Williams, founder of Ignition Consulting Group. Williams discusses the flawed nature of hourly billing and advocates for a value-based pricing model that focuses on the outputs or results rather than the inputs or time spent. He highlights how agencies can innovate by developing a product mindset, shedding light on the necessity of adapting to changes brought by AI and market demands. The discussion also explores the idea of agencies investing in or partnering with brands, shifting towards a model where creative services are productized, thereby solving specific client problems. Williams emphasizes the importance of agencies moving away from traditional billing methods to embrace a future where they price based on value delivered, not hours worked. Check out today's guest, Tim Williams: ➤ Website | LinkedIn | Book | Blog Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤ TikTok | Threads | Zaap | Clubhouse | Behance Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Realities of Content Creation Across Continents - With Bea Chu | Episode 317

The Realities of Content Creation Across Continents - With Bea Chu | Episode 317

In this episode, I sit down with the multifaceted Bea Chu for an illuminating conversation about navigating the international content creation landscape. As a respected voice in cinematography, audio,...

20 Marras 202422min

The Science of Viral Content - With Brendan Kane | Episode 316

The Science of Viral Content - With Brendan Kane | Episode 316

In this engaging episode, Chris Do sits down with Brendan Kane, a social media expert and author known for his data-driven approach to virality. They dive deep into the science behind creating viral c...

13 Marras 20241h 26min

Authenticity in the Spotlight - With Chris Do | Episode 315

Authenticity in the Spotlight - With Chris Do | Episode 315

In this episode, I explore the concept of authenticity and challenge common perceptions of what it means to be truly authentic. I dive into personal anecdotes and insights about being myself in the ag...

6 Marras 202420min

How to Navigate Today's Creator Economy - With Colin and Samir | Episode 314

How to Navigate Today's Creator Economy - With Colin and Samir | Episode 314

In this episode, I welcome dynamic creator duo Colin and Samir for an in-depth exploration of their fascinating journey through the creator economy landscape. From their humble beginnings producing ni...

30 Loka 20241h 36min

Navigating the Entrepreneurial Journey: Lessons on Growth and Community - With Jasmine Star | Episode 313

Navigating the Entrepreneurial Journey: Lessons on Growth and Community - With Jasmine Star | Episode 313

In an engaging dialogue with Jasmine Starr, the episode unfolds Jasmine's remarkable journey from adversity to achievement. With vulnerability, she shares her early struggles, including the societal e...

23 Loka 20241h 19min

Strategies for Handling Client Objections - With Chris Do  | Episode 312

Strategies for Handling Client Objections - With Chris Do | Episode 312

Embrace Flexibility: Navigating Client Relationships as a Creative In this solo podcast episode, host Chris Do explores the metaphor of 'being bamboo' to discuss the importance of flexibility and stre...

16 Loka 202410min

How to Achieve Fearless Branding - with Neel Dhingra | Episode 311

How to Achieve Fearless Branding - with Neel Dhingra | Episode 311

Mastering Personal Branding and Event Success Join Chris Do in an enlightening podcast episode with Neel Dhingra as they explore the art of building a personal brand and organizing successful events. ...

9 Loka 20241h 21min

310 - The Scarcity Advantage: How to Maximize Event Success - With Chris Do

310 - The Scarcity Advantage: How to Maximize Event Success - With Chris Do

Harnessing Scarcity to Boost Event Promotions In this special solo episode, Chris Do explores the concept of scarcity and how to effectively use it to promote events. Learn strategies inspired by Prof...

2 Loka 202414min

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