292 - The End of the Billable Hour - With Tim Williams

292 - The End of the Billable Hour - With Tim Williams

Beyond Time Sheets In this episode, host Chris Do features a deep dive into the transformation of pricing and positioning strategies within the advertising and professional services industries, guided by insights from Tim Williams, founder of Ignition Consulting Group. Williams discusses the flawed nature of hourly billing and advocates for a value-based pricing model that focuses on the outputs or results rather than the inputs or time spent. He highlights how agencies can innovate by developing a product mindset, shedding light on the necessity of adapting to changes brought by AI and market demands. The discussion also explores the idea of agencies investing in or partnering with brands, shifting towards a model where creative services are productized, thereby solving specific client problems. Williams emphasizes the importance of agencies moving away from traditional billing methods to embrace a future where they price based on value delivered, not hours worked. Check out today's guest, Tim Williams: ➤ Website | LinkedIn | Book | Blog Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤ TikTok | Threads | Zaap | Clubhouse | Behance Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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309 - Mastering Content Creation Without Losing Your Clients - With Chris Do 

309 - Mastering Content Creation Without Losing Your Clients - With Chris Do 

Balancing Content Creation with Client Work: A Strategy for Success In this solo episode, Chris Do discusses the challenges of balancing content creation with client work. He emphasizes the importance...

25 Syys 202410min

308 -How to Land Sales Without Being Gross - With Jule Kim

308 -How to Land Sales Without Being Gross - With Jule Kim

Mastering Sales: Unlocking Success with In-Person Workshops and Confident Conversations In this episode, Chris Do sits down with Jule Kim as they explore the vital elements of mastering sales, featuri...

18 Syys 20241h 28min

307 - Crafting Value: Design, Principles, and Change - with John Roescher

307 - Crafting Value: Design, Principles, and Change - with John Roescher

Reimagining Creativity In this episode, Chris Doe interviews John Roescher, founder of Raw Materials, a unique design company. John delves into his journey from founding Handsome to creating Raw Mater...

11 Syys 20241h

306 - The Psychology of Scarcity: A Masterclass with Chris Do

306 - The Psychology of Scarcity: A Masterclass with Chris Do

Creating Scarcity for Digital Products: How to Generate Demand In this solo episode, Chris Do discusses innovative strategies for creating demand and scarcity for digital products, even when supply is...

4 Syys 20248min

305 - Creating Community in Design - With Anna Dower and Emma Kate

305 - Creating Community in Design - With Anna Dower and Emma Kate

Empowering Female Designers In this special episode of The Futur Podcast, host Chris Do converses with Anna Dower and Emma Kate, founders of the Designer Boss Summit. They share their journey from gra...

28 Elo 202452min

304 - Building Trust in Sales - with John Driscoll

304 - Building Trust in Sales - with John Driscoll

Fundamentals of Sales In this engaging episode, Chris Do speaks with John Driscoll, CEO and co-founder of Naked Development. John shares insights from his entrepreneurial journey, starting from his ch...

21 Elo 20241h 4min

303 - The Remarkable Ask: Small Steps to Giant Leaps - With Andrew and Pete

303 - The Remarkable Ask: Small Steps to Giant Leaps - With Andrew and Pete

Big Domino Effect In this episode, Chris Do is joined by Andrew and Pete to discuss their journey from aspiring entrepreneurs to hosting one of Europe’s largest business conferences, Atomicon. They em...

14 Elo 20241h 1min

302 - Clickbait Crisis: Protecting Your Brand's Integrity - with Chris Do

302 - Clickbait Crisis: Protecting Your Brand's Integrity - with Chris Do

The Truth About Clickbait In this solo episode, Chris Do explores the nuances of clickbait and its impact on audience trust. He discusses the fine line between sensational headlines that deliver and m...

7 Elo 20247min

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