292 - The End of the Billable Hour - With Tim Williams

292 - The End of the Billable Hour - With Tim Williams

Beyond Time Sheets In this episode, host Chris Do features a deep dive into the transformation of pricing and positioning strategies within the advertising and professional services industries, guided by insights from Tim Williams, founder of Ignition Consulting Group. Williams discusses the flawed nature of hourly billing and advocates for a value-based pricing model that focuses on the outputs or results rather than the inputs or time spent. He highlights how agencies can innovate by developing a product mindset, shedding light on the necessity of adapting to changes brought by AI and market demands. The discussion also explores the idea of agencies investing in or partnering with brands, shifting towards a model where creative services are productized, thereby solving specific client problems. Williams emphasizes the importance of agencies moving away from traditional billing methods to embrace a future where they price based on value delivered, not hours worked. Check out today's guest, Tim Williams: ➤ Website | LinkedIn | Book | Blog Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤ TikTok | Threads | Zaap | Clubhouse | Behance Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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301 - Discovering the Seven Frequencies of Communication - with Erwin McManus

301 - Discovering the Seven Frequencies of Communication - with Erwin McManus

The Spectrum of Communication: In this episode, Chris Do welcomes Erwin McManus to discuss the art and essence of communication. They delve into personal stories, including their initial meeting and M...

31 Heinä 20241h 5min

300 - Mastering Authenticity and Personal Branding - with Corey Poirier

300 - Mastering Authenticity and Personal Branding - with Corey Poirier

Unlocking Authenticity In this episode, Chris Do engages in an enlightening conversation with Corey Poirier, a seasoned speaker, author, and advocate for authenticity. Corey shares his compelling jour...

24 Heinä 202455min

299 - The Power of Design: Chris Do on Brand Logos

299 - The Power of Design: Chris Do on Brand Logos

The Aesthetics of Logo Design In this solo episode, Chris Do discusses the aesthetics and design principles of the Under Armour logo, explaining why he finds it visually unappealing despite its concep...

17 Heinä 202413min

298 - The Art of Effective Communication  -  with Brenden Kumarasamy

298 - The Art of Effective Communication - with Brenden Kumarasamy

Unlocking Speaking Skills In this episode, host Chris Do sits down with Brenden Kumarasamy, founder of MasterTalk, discusses his evolution from an aspiring accountant to a communication expert. He hig...

10 Heinä 20241h 4min

297 - From Hesitation to Passion: Chris Do on Podcasting

297 - From Hesitation to Passion: Chris Do on Podcasting

A Journey of Unexpected Growth In this episode, host Chris Do shares his journey from a reluctance to engage in media to embracing the power of podcasts. Chris recounts how he initially resisted creat...

26 Kesä 20247min

 296 - The Art of Client Conversations - With Jule Kim

296 - The Art of Client Conversations - With Jule Kim

Building Trust In this episode, host Chris Do sits down with Jule Kim, and they explore the intricacies of the sales process and the transformative power of discipline, trust, and mentorship. They dis...

19 Kesä 20241h 41min

295 - Building a Creative Business - With Michael Angelo

295 - Building a Creative Business - With Michael Angelo

Pricing Evolution In this episode, host Chris Do interviews Michael Angelo, the owner of San Antonio Video Productions, about his career transition from a salaried employee to a full-time entrepreneur...

12 Kesä 202450min

294 - Navigating the Past and Future of Broadcast Design - With Ian Dawson

294 - Navigating the Past and Future of Broadcast Design - With Ian Dawson

Design, Technology, and the Future In this episode, host Chris Do and Ian Dawson explore the evolution of broadcast design from the 90s to the present, focusing on the impact of new technologies like ...

5 Kesä 20241h 49min

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