Jessica Pels, editor-in-chief, Cosmopolitan
Ad Age Insider17 Loka 2019

Jessica Pels, editor-in-chief, Cosmopolitan

In October of last year, at just 32 Jessica Pels was named the youngest-ever editor in chief at Cosmopolitan. Now exactly one year into the gig, web traffic is through the roof, even as single issue print sales continue to decline (just as they do everywhere else). We dig into her web-driven, data-centric approach to content strategy as we discuss where she's taking the storied glossy.

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Jaksot(205)

Cannes Lions pre-brief: indies and creators surge plus key topics, with Brian Bonilla and Ewan Larkin

Cannes Lions pre-brief: indies and creators surge plus key topics, with Brian Bonilla and Ewan Larkin

Agency reporters Brian Bonilla and Ewan Larkin break down the key topics, trends and questions to watch at this year's Cannes Lions International Festival of Creativity. From how industry mergers incl...

19 Kesä 26min

CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics

CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics

Watch this episode and see additional resources for marketers at AdAge.com/cmo. In the first episode of the Ad Age CMOs on CMOs series, Andrea Collins, CMO of Hippo, and Liz Vanzura, CMO of Solo Stove...

18 Kesä 13min

Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer

Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer

For years, the 2026 FIFA World Cup has been must-buy media inventory for marketers. But numerous controversies as well as the bigger-than-ever nature of the soccer games have presented new challenges ...

12 Kesä 25min

Publicis-LiveRamp deal: what to know and how to react, with Garett Sloane

Publicis-LiveRamp deal: what to know and how to react, with Garett Sloane

Senior Technology and AI editor Garett Sloane breaks down Publicis Groupe's acquisition of LiveRamp, including why it matters for brands and first steps for auditing your ad tech stack. He discusses t...

5 Kesä 22min

AI marketing brief: trust, creativity and careers—ICYMI

AI marketing brief: trust, creativity and careers—ICYMI

The industry is transforming in real time as AI growth impacts workflows, output and career paths from one moment to the next. Industry leaders are continually refining uses of AI platforms, best pr...

29 Touko 13min

CMO Lessons: Brand trust, creative strategy and agency audits—ICYMI

CMO Lessons: Brand trust, creative strategy and agency audits—ICYMI

The checklist for effective marketing leadership has grown exponentially more complex—balancing trust and efficiency, growing loyalty in an age of skepticism and ensuring transparent agency relationsh...

22 Touko 12min

Winning Gen Z brand loyalty—quality, service and community, with Erika Wheless

Winning Gen Z brand loyalty—quality, service and community, with Erika Wheless

Consumer Trends Reporter Erika Wheless discusses the top factors that influence brand loyalty with Gen Z—including product quality, sustainability and customer service. Plus, the brands Gen Z consider...

15 Touko 29min

Inside the TV upfronts—winners and losers, measurement and AI, with Brandon Doerrer

Inside the TV upfronts—winners and losers, measurement and AI, with Brandon Doerrer

Media Reporter Brandon Doerrer breaks down the trends defining this year's TV upfronts, including top questions to look out for from NBCUniversal, Disney, Amazon, Netflix, Warner Bros. Discovery and m...

8 Touko 27min

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