Mo 4/24 - Why Programmatic Ads Suck | Google's New AI Ads | Why I Preach Brand Marketing
Ad Nerds24 Huhti 2023

Mo 4/24 - Why Programmatic Ads Suck | Google's New AI Ads | Why I Preach Brand Marketing

In this episode of the Ad Nerds Podcast, Ken 'Spanky' Moskowitz discusses the latest trends and news in the advertising industry. He talks about the new fully flushable period pad brand called Fluus and emphasizes the importance of a simple and easily understandable message. He then explains programmatic ads and why they are disliked by many due to their lack of human touch. Spanky also covers Google's plans to use artificial intelligence for ad products, the increasing popularity of performance-max ads, and the importance of brand marketing in building a brand identity that resonates with customers. Finally, he talks about Supergoop's Solar Powered Freedom campaign. Key Moments: Fluus, a fully flushable period pad brand with a simple and effective message (1:02) The importance of a simple and easily understandable message (2:15) Programmatic ads and their lack of human touch (4:32) The dislike for programmatic ads due to their low audience engagement (7:19) Google's plans to use artificial intelligence for ad products (9:13) The increasing popularity of performance-max ads (11:04) Supergoop's Solar Powered Freedom campaign promoting sun protection and sustainability (12:48) The importance of brand marketing in building a brand identity that resonates with customers (15:46)

Jaksot(55)

Mo 5/22 - Facebook $1B Fine | Walmart Gets Social | Twitter Rival Launches

Mo 5/22 - Facebook $1B Fine | Walmart Gets Social | Twitter Rival Launches

In this episode of the Ad Nerds podcast, we deep dive into the big headlines of the ad industry. Facebook reels from a hefty 1.2 billion euro fine for breaching EU data transfer regulations, and we di...

22 Touko 202315min

Fr 5/19 - Big Screens For Small Biz | YouTube Wants Respect | Montana TikTok Ban = Political Games

Fr 5/19 - Big Screens For Small Biz | YouTube Wants Respect | Montana TikTok Ban = Political Games

In this episode of the Ad Nerds Podcast, host 'Spanky' delves into a range of timely topics, offering an insightful perspective on the world of advertising. He discusses Screenvision's fresh strategy ...

19 Touko 202314min

Th 5/18 - Tesla Adds Ads | Oscar Meyer Cuts Their Wiener | French Innovation

Th 5/18 - Tesla Adds Ads | Oscar Meyer Cuts Their Wiener | French Innovation

In this episode of the Ad Nerds Podcast, our host Spanky brings you the latest news from the advertising industry. Elon Musk discusses his interest in exploring advertising as a means to expand beyond...

18 Touko 202310min

Tu 5/16 - Coke Bets On AI | The Best Small Biz Social Strategy | How To Split Test Ads On LinkedIn

Tu 5/16 - Coke Bets On AI | The Best Small Biz Social Strategy | How To Split Test Ads On LinkedIn

In this episode of the Ad Nerds Podcast, hosted by Spanky, the discussion covers Lipton's new Hard Tea campaign and why he ripped on them so hard yesterday and how brands like Kaiyo and Furnish are ta...

16 Touko 202317min

Mo 5/15 - Depp Is In Deep | Lipton Brews Up Bad Ads | The Happiest Place On Earth Masterclass

Mo 5/15 - Depp Is In Deep | Lipton Brews Up Bad Ads | The Happiest Place On Earth Masterclass

On this episode of the Ad Nerds Podcast, Spanky, starts with the exciting news of Johnny Depp signing a record-breaking deal with Dior for a men's fragrance. Frosty Jack Cider's first TV ad is also hi...

15 Touko 202318min

Fr 5/12 - Twitter Names A New CEO | Zuckerberg Is Penetrated By AI | Mother's Day Feels

Fr 5/12 - Twitter Names A New CEO | Zuckerberg Is Penetrated By AI | Mother's Day Feels

In this exciting episode of the Ad Nerds Podcast, hosted by Spanky, we cover a range of intriguing topics. First up, we discuss the major announcement of Linda Yaccarino, NBC's Advertising Chief, bein...

12 Touko 202316min

Th 5/11 - How Crazy Is Too Crazy In Ads | It's Raining Fish | Join Me In Costa Rica | Airbnb Rooms

Th 5/11 - How Crazy Is Too Crazy In Ads | It's Raining Fish | Join Me In Costa Rica | Airbnb Rooms

In this episode of the Ad Nerds Podcast, hosted by Spanky, the team discusses the fine line between creativity and effectiveness in advertising, exploring the question of how crazy is too crazy when i...

11 Touko 202317min

Tu 5/9 - Industrial Emissions Face Mist | Lisa Loeb Loves Goldfish | Audio's 342% ROAS

Tu 5/9 - Industrial Emissions Face Mist | Lisa Loeb Loves Goldfish | Audio's 342% ROAS

On today's Ad Nerds podcast, host Spanky Moskowitz covers a variety of topics related to advertising and marketing. Vattenfall, a Swedish energy company, has collaborated with organic cosmetics brand ...

9 Touko 202318min

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